Carbon offsetting in the aviation industry : determinants of purchase intention and attitude
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/42724 |
Resumo: | Carbon emissions are one of the main drivers of climate change and the aviation sector contributes greatly to this development. However, the number of people using air travel is still rising. Consequently, carbon emissions will further increase and voluntary carbon offsetting programs have emerged as a valid measure to reduce CO2 emissions from air travel. However, research reveals that voluntary carbon offset programs offered by airlines are barely used. Furthermore, it is still relatively unknown how these schemes are perceived by consumers. The purpose of this study is therefore to analyze which factors are influencing the purchase intention of and the attitude towards carbon offsetting programs. Quantitative survey research was conducted and the following predictors and their effects on purchase intention and attitude were tested: former purchase of voluntary carbon offsetting programs, frequency of flying, environmental concern, perceived impact of flights on the environment, perceived credibility of the aviation industry in terms of carbon offsetting, perceived effectiveness of the programs, knowledge and awareness about the products. Results are showing that especially former purchase, perceived effectiveness and environmental concern are influencing the purchase intention and the attitude of consumers. The results are used to give recommendations to airlines and institutions to increase the participation rate. |
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Carbon offsetting in the aviation industry : determinants of purchase intention and attitudeCarbon offsettingAviation industryPurchase intentionAttitudeSustainabilityClimate changeConsumer behaviorCompensação de carbonoSector da aviaçãoIntenção de compraAtitudeSustentabilidadeAlterações climáticasComportamento do consumidorDomínio/Área Científica::Ciências Sociais::Economia e GestãoCarbon emissions are one of the main drivers of climate change and the aviation sector contributes greatly to this development. However, the number of people using air travel is still rising. Consequently, carbon emissions will further increase and voluntary carbon offsetting programs have emerged as a valid measure to reduce CO2 emissions from air travel. However, research reveals that voluntary carbon offset programs offered by airlines are barely used. Furthermore, it is still relatively unknown how these schemes are perceived by consumers. The purpose of this study is therefore to analyze which factors are influencing the purchase intention of and the attitude towards carbon offsetting programs. Quantitative survey research was conducted and the following predictors and their effects on purchase intention and attitude were tested: former purchase of voluntary carbon offsetting programs, frequency of flying, environmental concern, perceived impact of flights on the environment, perceived credibility of the aviation industry in terms of carbon offsetting, perceived effectiveness of the programs, knowledge and awareness about the products. Results are showing that especially former purchase, perceived effectiveness and environmental concern are influencing the purchase intention and the attitude of consumers. The results are used to give recommendations to airlines and institutions to increase the participation rate.As emissões de carbono são um dos principais motores das alterações climáticas e o sector da aviação contribui em grande parte para este desenvolvimento. Como o número de pessoas que utilizam o transporte aéreo continua a aumentar e, consequentemente, as emissões de carbono continuarão a aumentar, os programas voluntários de compensação de carbono surgiram como uma medida válida para reduzir as emissões de CO2 provenientes do transporte aéreo. No entanto, a investigação revela que os programas voluntários de compensação de carbono oferecidos pelas companhias aéreas são pouco utilizados. Além disso, ainda se desconhece a forma como estes programas são percecionados pelos consumidores. O objetivo deste estudo é, portanto, analisar quais os fatores que influenciam a intenção de compra e a atitude em relação aos programas de compensação de carbono. Foi realizado um inquérito quantitativo e foram testados os seguintes determinantes e os seus efeitos na intenção de compra e na atitude: compra anterior de programas voluntários de compensação de emissões de carbono, frequência de voos, preocupação ambiental, perceção do impacto dos voos no ambiente, perceção da credibilidade da indústria da aviação em termos de compensação de emissões de carbono, perceção da eficácia dos programas, conhecimento e sensibilização para os produtos. Os resultados mostram que, especialmente a compra anterior, a eficácia percebida e a preocupação ambiental estão a influenciar a intenção de compra e a atitude dos consumidores. Os resultados são utilizados para dar recomendações às companhias aéreas e às instituições para aumentar a adesão aos programas de compensação de carbono.Moreira, Sérgio Paulo de JesusVeritati - Repositório Institucional da Universidade Católica PortuguesaHeitmann, Richard David2023-10-02T10:18:18Z2023-06-282023-052023-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/42724TID:203329112enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-10T01:41:02Zoai:repositorio.ucp.pt:10400.14/42724Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:32:00.389376Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
title |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
spellingShingle |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude Heitmann, Richard David Carbon offsetting Aviation industry Purchase intention Attitude Sustainability Climate change Consumer behavior Compensação de carbono Sector da aviação Intenção de compra Atitude Sustentabilidade Alterações climáticas Comportamento do consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
title_full |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
title_fullStr |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
title_full_unstemmed |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
title_sort |
Carbon offsetting in the aviation industry : determinants of purchase intention and attitude |
author |
Heitmann, Richard David |
author_facet |
Heitmann, Richard David |
author_role |
author |
dc.contributor.none.fl_str_mv |
Moreira, Sérgio Paulo de Jesus Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Heitmann, Richard David |
dc.subject.por.fl_str_mv |
Carbon offsetting Aviation industry Purchase intention Attitude Sustainability Climate change Consumer behavior Compensação de carbono Sector da aviação Intenção de compra Atitude Sustentabilidade Alterações climáticas Comportamento do consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Carbon offsetting Aviation industry Purchase intention Attitude Sustainability Climate change Consumer behavior Compensação de carbono Sector da aviação Intenção de compra Atitude Sustentabilidade Alterações climáticas Comportamento do consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Carbon emissions are one of the main drivers of climate change and the aviation sector contributes greatly to this development. However, the number of people using air travel is still rising. Consequently, carbon emissions will further increase and voluntary carbon offsetting programs have emerged as a valid measure to reduce CO2 emissions from air travel. However, research reveals that voluntary carbon offset programs offered by airlines are barely used. Furthermore, it is still relatively unknown how these schemes are perceived by consumers. The purpose of this study is therefore to analyze which factors are influencing the purchase intention of and the attitude towards carbon offsetting programs. Quantitative survey research was conducted and the following predictors and their effects on purchase intention and attitude were tested: former purchase of voluntary carbon offsetting programs, frequency of flying, environmental concern, perceived impact of flights on the environment, perceived credibility of the aviation industry in terms of carbon offsetting, perceived effectiveness of the programs, knowledge and awareness about the products. Results are showing that especially former purchase, perceived effectiveness and environmental concern are influencing the purchase intention and the attitude of consumers. The results are used to give recommendations to airlines and institutions to increase the participation rate. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-02T10:18:18Z 2023-06-28 2023-05 2023-06-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/42724 TID:203329112 |
url |
http://hdl.handle.net/10400.14/42724 |
identifier_str_mv |
TID:203329112 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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