Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | spa |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v40i0.31471 |
Resumo: | In today's globalized world, companies in the tourism sector must continually innovate due to the tastes and preferences of their customers and develop sales strategies to face the competition: facts that constitute a recurring challenge in order to strengthen the capacity for innovation, since its development and management depend to a large extent on factors that promote its evolution and lead to offering something new, that exceeds expectations and generates unique experiences for its consumers. Given this, the present study focuses on carrying out an analysis of human capital as a determinant of innovation, specifically in the Ecuadorian South. The methodological approach used was quantitative and the hypotheses were verified through the Chi-square statistical test. The results show that the relationship between innovation and human capital, measured by the "training" variable, is not verysignificant, a fact that shows that not only is it enough to have qualified personnel but that permanent training is required, promoting the creativity of the staff and allocate the necessary spaces and resources to promote innovative actions focused on customer satisfaction. |
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Influence of human capital in the innovation process of tourism companies in the Ecuadorian AustroInfluencia del capital humano en el proceso de innovación de empresas turísticas del Austro EcuatorianoIn today's globalized world, companies in the tourism sector must continually innovate due to the tastes and preferences of their customers and develop sales strategies to face the competition: facts that constitute a recurring challenge in order to strengthen the capacity for innovation, since its development and management depend to a large extent on factors that promote its evolution and lead to offering something new, that exceeds expectations and generates unique experiences for its consumers. Given this, the present study focuses on carrying out an analysis of human capital as a determinant of innovation, specifically in the Ecuadorian South. The methodological approach used was quantitative and the hypotheses were verified through the Chi-square statistical test. The results show that the relationship between innovation and human capital, measured by the "training" variable, is not verysignificant, a fact that shows that not only is it enough to have qualified personnel but that permanent training is required, promoting the creativity of the staff and allocate the necessary spaces and resources to promote innovative actions focused on customer satisfaction.En el mundo globalizado de hoy, las empresas del sector turístico deben innovar continuamente debido a los gustos y preferencias de sus clientes y, desarrollar estrategias de venta para enfrentar a la competencia: hechos que se constituyen en un desafío recurrente de cara al fortalecimiento de la capacidad de innovación, pues su desarrollo y gestión dependen en gran medida de factores que potencien su evolución y conllevan a ofrecer algo nuevo, que supere las expectativas y genere experiencias únicas en sus consumidores. Ante ello, el presente estudio se enfoca a realizar un análisis del capital humano como determinante de la innovación, específicamente en el austro ecuatoriano. El enfoque metodológico utilizado fue de tipo cuantitativo y las hipótesis fueron comprobadas a través de la prueba estadística de Chi-cuadrado. Los resultados evidencian que la relación entre innovación y el capital humano, medido por la variable "formación", es poco significativa, hecho que demuestra que no solo basta con contar con personal titulado, sino que se requiere formación permanente, promover la creatividad del personal y destinar los espacios y recursos necesarios para impulsar acciones innovadoras enfocadas en la satisfacción de los clientes.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2023-03-14info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/rtd.v40i0.31471https://doi.org/10.34624/rtd.v40i0.31471Journal of Tourism & Development; Vol 40 (2023); 103-112Revista Turismo & Desenvolvimento; vol. 40 (2023); 103-1122182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPspahttps://proa.ua.pt/index.php/rtd/article/view/31471https://proa.ua.pt/index.php/rtd/article/view/31471/21532Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessZumba-Zúñiga, María FernandaMartínez-Fernández, Valentín-Alejandro2023-03-30T11:15:13Zoai:proa.ua.pt:article/31471Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:48:06.258205Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro Influencia del capital humano en el proceso de innovación de empresas turísticas del Austro Ecuatoriano |
title |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
spellingShingle |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro Zumba-Zúñiga, María Fernanda |
title_short |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
title_full |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
title_fullStr |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
title_full_unstemmed |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
title_sort |
Influence of human capital in the innovation process of tourism companies in the Ecuadorian Austro |
author |
Zumba-Zúñiga, María Fernanda |
author_facet |
Zumba-Zúñiga, María Fernanda Martínez-Fernández, Valentín-Alejandro |
author_role |
author |
author2 |
Martínez-Fernández, Valentín-Alejandro |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Zumba-Zúñiga, María Fernanda Martínez-Fernández, Valentín-Alejandro |
description |
In today's globalized world, companies in the tourism sector must continually innovate due to the tastes and preferences of their customers and develop sales strategies to face the competition: facts that constitute a recurring challenge in order to strengthen the capacity for innovation, since its development and management depend to a large extent on factors that promote its evolution and lead to offering something new, that exceeds expectations and generates unique experiences for its consumers. Given this, the present study focuses on carrying out an analysis of human capital as a determinant of innovation, specifically in the Ecuadorian South. The methodological approach used was quantitative and the hypotheses were verified through the Chi-square statistical test. The results show that the relationship between innovation and human capital, measured by the "training" variable, is not verysignificant, a fact that shows that not only is it enough to have qualified personnel but that permanent training is required, promoting the creativity of the staff and allocate the necessary spaces and resources to promote innovative actions focused on customer satisfaction. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-14 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v40i0.31471 https://doi.org/10.34624/rtd.v40i0.31471 |
url |
https://doi.org/10.34624/rtd.v40i0.31471 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/31471 https://proa.ua.pt/index.php/rtd/article/view/31471/21532 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 40 (2023); 103-112 Revista Turismo & Desenvolvimento; vol. 40 (2023); 103-112 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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