Digital transformation and business model innovation : a multiple case study of consulting companies from Germany
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41144 |
Resumo: | This dissertation provides a status quo of the digital transformation within the German IT consulting industry in 2022 and examines the influence of digitalization on the business model (BM) development of consultancies. The paper studies the determinants which led consultancies to arrive at their current digitalization level, how their current BMs are characterized as well as how the development process induced by digitalization is composed, and eventually which success factors need to be fulfilled to overcome potential future growth barriers. In the literature review, definitions of the concept of BM and the innovation on BMs are discussed. Based on those insights, the characteristics of BMs in the consulting industry are identified and a deepened understanding of the phenomenon on digitalization is created. Grounded on the theoretical insights, a multiple case study spanning four different IT consulting firms is performed which investigates the business model developments of those consultancies by conducting two semi-structured interviews with related consultants per case complemented with secondary data generating data triangulation. The dissertation identifies changing requirements of stakeholders and in particular clients as the most relevant determinants for business model innovation. The findings of the thesis stress the importance of an outbalanced focus on the people business and the technological aspects of IT consulting. As most critical success factors a change affine mindset and company culture have been identified which embraces that mindset and consequently enables an organizational structure to execute the willingness for change. |
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Digital transformation and business model innovation : a multiple case study of consulting companies from GermanyBusiness model innovationDigitalizationDigital transformationIT ConsultingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation provides a status quo of the digital transformation within the German IT consulting industry in 2022 and examines the influence of digitalization on the business model (BM) development of consultancies. The paper studies the determinants which led consultancies to arrive at their current digitalization level, how their current BMs are characterized as well as how the development process induced by digitalization is composed, and eventually which success factors need to be fulfilled to overcome potential future growth barriers. In the literature review, definitions of the concept of BM and the innovation on BMs are discussed. Based on those insights, the characteristics of BMs in the consulting industry are identified and a deepened understanding of the phenomenon on digitalization is created. Grounded on the theoretical insights, a multiple case study spanning four different IT consulting firms is performed which investigates the business model developments of those consultancies by conducting two semi-structured interviews with related consultants per case complemented with secondary data generating data triangulation. The dissertation identifies changing requirements of stakeholders and in particular clients as the most relevant determinants for business model innovation. The findings of the thesis stress the importance of an outbalanced focus on the people business and the technological aspects of IT consulting. As most critical success factors a change affine mindset and company culture have been identified which embraces that mindset and consequently enables an organizational structure to execute the willingness for change.Esta dissertação fornece um status da transformação digital na indústria alemã de consultoria informática em 2022 e examina a influência da digitalização no desenvolvimento do modelo de negócio (BM) das consultorias. O artigo estuda os determinantes que levaram as consultorias a chegar ao seu atual nível de digitalização, como são caracterizados os seus atuais BMs, como é composto o processo de desenvolvimento induzido pela digitalização, e eventualmente os fatores de sucesso que precisam de ser cumpridos para superar potenciais barreiras de crescimento futuro. Na revisão da literatura, são discutidas definições do conceito de BM e inovação em BMs. Com base nestes conhecimentos, são identificadas as características de BMs na indústria de consultoria ed é criada uma compreensão profunda do fenómeno da digitalização. Com base nos conhecimentos teóricos, é realizado um estudo de caso múltiplo abrangendo quatro empresas de consultoria de IT diferentes que investiga os desenvolvimentos do BM dessas consultorias, conduzindo duas entrevistas semiestruturadas com consultores relacionados por caso, complementadas com dados secundários geradores de triangulação de dados. A dissertação identifica os requisitos em mudança das partes interessadas e, em particular, dos clientes como os determinantes mais relevantes para inovação do modelo de negócio. As conclusões da tese sublinham a importância de um enfoque desequilibrado no negócio das pessoas e nos aspetos tecnológicos da consultoria em IT. Como fatores de sucesso mais críticos, foi identificada uma mudança de mentalidade e cultura empresarial que abraça essa mentalidade e, consequentemente, permite uma estrutura organizacional para executar a vontade de mudança.Wójcik, PiotrVeritati - Repositório Institucional da Universidade Católica PortuguesaBrunnthaler, Lisa-Maria2023-05-17T08:10:04Z2022-10-252022-082022-10-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41144TID:203132297enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:43Zoai:repositorio.ucp.pt:10400.14/41144Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:49.068924Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
title |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
spellingShingle |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany Brunnthaler, Lisa-Maria Business model innovation Digitalization Digital transformation IT Consulting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
title_full |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
title_fullStr |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
title_full_unstemmed |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
title_sort |
Digital transformation and business model innovation : a multiple case study of consulting companies from Germany |
author |
Brunnthaler, Lisa-Maria |
author_facet |
Brunnthaler, Lisa-Maria |
author_role |
author |
dc.contributor.none.fl_str_mv |
Wójcik, Piotr Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Brunnthaler, Lisa-Maria |
dc.subject.por.fl_str_mv |
Business model innovation Digitalization Digital transformation IT Consulting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Business model innovation Digitalization Digital transformation IT Consulting Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation provides a status quo of the digital transformation within the German IT consulting industry in 2022 and examines the influence of digitalization on the business model (BM) development of consultancies. The paper studies the determinants which led consultancies to arrive at their current digitalization level, how their current BMs are characterized as well as how the development process induced by digitalization is composed, and eventually which success factors need to be fulfilled to overcome potential future growth barriers. In the literature review, definitions of the concept of BM and the innovation on BMs are discussed. Based on those insights, the characteristics of BMs in the consulting industry are identified and a deepened understanding of the phenomenon on digitalization is created. Grounded on the theoretical insights, a multiple case study spanning four different IT consulting firms is performed which investigates the business model developments of those consultancies by conducting two semi-structured interviews with related consultants per case complemented with secondary data generating data triangulation. The dissertation identifies changing requirements of stakeholders and in particular clients as the most relevant determinants for business model innovation. The findings of the thesis stress the importance of an outbalanced focus on the people business and the technological aspects of IT consulting. As most critical success factors a change affine mindset and company culture have been identified which embraces that mindset and consequently enables an organizational structure to execute the willingness for change. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-25 2022-08 2022-10-25T00:00:00Z 2023-05-17T08:10:04Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41144 TID:203132297 |
url |
http://hdl.handle.net/10400.14/41144 |
identifier_str_mv |
TID:203132297 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132064499367936 |