Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials

Detalhes bibliográficos
Autor(a) principal: Ouafik, Yousra
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134709
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on MillennialsSocial MediaInstagramSelf-ImageSelf-EsteemSocial ComparisonDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceIn our digital era, social media has been playing a key role in connecting everyone from all over the world. This phenomenon raised its prevalence given the current pandemic situation, where lockdowns became part of our daily lives, and the internet has been the only escape route. While no one can deny the numerous benefits of such platforms, a less documented dark side of this technology and its effect on the average user’s behavior does exist. This research aims to investigate how social comparison is affecting social media’s consumers’ mental health. More specifically, how Instagram’s posts are affecting the Millennials’ view of their own lives, as well as how being exposed to other people’s lifestyles affect their self-esteem. In extreme cases, high degrees of social comparison might even lead to depression or suicide. To successfully address that, a quantitative and qualitative survey with multiple sections ranging from social media usage to self-esteem evaluation will be conducted, with young Millennials aged between 23 and 38 years old as the main recipient. Results show that an increase usage of Instagram leads to negative views of body image, as well as yielding a high recurrence of upward social comparison, which then have strictly negative effects on life satisfaction, and ultimately selfesteem.Pinto, Diego CostaRUNOuafik, Yousra2022-03-17T12:20:34Z2022-02-232022-02-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134709TID:202966534enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:13:11Zoai:run.unl.pt:10362/134709Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:12.933544Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
title Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
spellingShingle Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
Ouafik, Yousra
Social Media
Instagram
Self-Image
Self-Esteem
Social Comparison
title_short Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
title_full Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
title_fullStr Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
title_full_unstemmed Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
title_sort Social Media Usage and User’s Self-Esteem: The Influence of Instagram’s posts on Millennials
author Ouafik, Yousra
author_facet Ouafik, Yousra
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Ouafik, Yousra
dc.subject.por.fl_str_mv Social Media
Instagram
Self-Image
Self-Esteem
Social Comparison
topic Social Media
Instagram
Self-Image
Self-Esteem
Social Comparison
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-17T12:20:34Z
2022-02-23
2022-02-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134709
TID:202966534
url http://hdl.handle.net/10362/134709
identifier_str_mv TID:202966534
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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