Creating sustainable value in the tourism sector : the case of Aldeia da Pedralva

• Autor(a) principal: Carvalhos, Maria Madalena de Sousa Franco Marques dos
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/20067
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The intention of this master thesis is to understand which kind of tensions may arise in organizations operating in the tourism industry that try to balance economic, social and environmental objectives, and how is possible to address them. In particular, the analysis will be focused on the relationship between the company and its stakeholders and how to thrive following a sustainable strategy. The analysis is based on “Aldeia da Pedralva”, a Portuguese company located in a small village from the most tourist region of the country, and it was abandoned and almost in ruins until a group of entrepreneurs transformed it into a sustainable touristic project. The master thesis is structured in three main parts: (1) Case Study, where the company is presented; (2) Literature Review, where academic studies regarding the thematic are explored; (3) Teaching Note, providing guidelines to the instructor to analyze the case. Also included in this thesis are a) Introduction - where the topic under study is presented – and 2) Conclusion – main findings to answer the proposed research question.