Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies

Detalhes bibliográficos
Autor(a) principal: Kopecka-Piech,Katarzyna
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009
Resumo: This article aims to explore and conceptualise modern convergence strategies. The Polish market will be examined. A multidisciplinary approach to the convergence intends to explain the in statu nascendi phenomenon, to discover different aspects of the convergence. Presented analyses concentrate on introduced convergence strategies in the Polish media.Media products of the Polish Media company ITI Group will be analyzed. The analyses are of symptomatic, not universal, character. They report of a growing importance of the phenomenon which is constantly under development, and which in Poland is in the initial stage. The analyses present different aspects of the convergence and constitute examples of new strategies on the Polish market, such as multiple-platform use, intermediality, or use of the economic and cultural synergy effect due to crossing production and promotion.
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spelling Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategiesmedia convergencenetworkingintermedialitymulti-platformitynew mediaThis article aims to explore and conceptualise modern convergence strategies. The Polish market will be examined. A multidisciplinary approach to the convergence intends to explain the in statu nascendi phenomenon, to discover different aspects of the convergence. Presented analyses concentrate on introduced convergence strategies in the Polish media.Media products of the Polish Media company ITI Group will be analyzed. The analyses are of symptomatic, not universal, character. They report of a growing importance of the phenomenon which is constantly under development, and which in Poland is in the initial stage. The analyses present different aspects of the convergence and constitute examples of new strategies on the Polish market, such as multiple-platform use, intermediality, or use of the economic and cultural synergy effect due to crossing production and promotion.OberCom2011-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009Observatorio (OBS*) v.5 n.1 2011reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009Kopecka-Piech,Katarzynainfo:eu-repo/semantics/openAccess2024-02-06T17:22:02Zoai:scielo:S1646-59542011000100009Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:28:51.018301Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
title Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
spellingShingle Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
Kopecka-Piech,Katarzyna
media convergence
networking
intermediality
multi-platformity
new media
title_short Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
title_full Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
title_fullStr Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
title_full_unstemmed Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
title_sort Networking, Multi-platformity and Intermediality: Polish Media Convergence Strategies
author Kopecka-Piech,Katarzyna
author_facet Kopecka-Piech,Katarzyna
author_role author
dc.contributor.author.fl_str_mv Kopecka-Piech,Katarzyna
dc.subject.por.fl_str_mv media convergence
networking
intermediality
multi-platformity
new media
topic media convergence
networking
intermediality
multi-platformity
new media
description This article aims to explore and conceptualise modern convergence strategies. The Polish market will be examined. A multidisciplinary approach to the convergence intends to explain the in statu nascendi phenomenon, to discover different aspects of the convergence. Presented analyses concentrate on introduced convergence strategies in the Polish media.Media products of the Polish Media company ITI Group will be analyzed. The analyses are of symptomatic, not universal, character. They report of a growing importance of the phenomenon which is constantly under development, and which in Poland is in the initial stage. The analyses present different aspects of the convergence and constitute examples of new strategies on the Polish market, such as multiple-platform use, intermediality, or use of the economic and cultural synergy effect due to crossing production and promotion.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542011000100009
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv OberCom
publisher.none.fl_str_mv OberCom
dc.source.none.fl_str_mv Observatorio (OBS*) v.5 n.1 2011
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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