How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers

Detalhes bibliográficos
Autor(a) principal: Santos, Mafalda Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123538
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling How Website Quality Matters When Choosing a Hotel: Leisure and Business TravelersDigital marketingHotelWebsite qualityFunctionalityUsabilityOnline booking intentionLeisure travellersBusiness travellersDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNowadays, the fact that we can easily move around causes tourism growth. As technology keeps improving and changing our consuming habits, online shopping and online booking have become very popular. Whatever influences online purchases is changing, as consumers become aware of how the information is used. It is essential to understand consumer preferences better since they frequently change (and the same goes for technology). Previous studies about hotel website quality need to be updated, so there is an urge for recent studies. This study aimed to understand how a hotel website’s quality may affect online booking intention. It does so by focusing on the two most crucial hotel market segments: leisure and business travellers. Previous studies concluded that these two groups have different travelling goals and requirements, consequently influencing their travelling decisions. The main goal is to find whether the two groups are influenced by the same factors when looking for a hotel online, which is the most important factor that can impact a consumer's decision. Considering that studies on the development and effectiveness of hotel websites are scarce, this study explores and expands on this topic, thus contributing to future research. Since the website quality is a combination of usability and functionality, both factors will be considered in this study. The data collection method was an inquiry to 235 respondents who have travelled in the last 12 months and booked a hotel through the website. Statistical analyses were performed using SPSS and AMOS. We concluded that both groups are affected by different aspects. However, regarding the hotel quality (usability/functionality), both groups considered that functionality has a significant impact on the online booking intention. This study aims to help hotel managers improve their websites and better understand which website quality factors are the most likely to influence each of these groups in Portugal.Rita, Paulo Miguel Rasquinho FerreiraTiago, FlávioRUNSantos, Mafalda Silva2021-07-062024-07-06T00:00:00Z2021-07-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123538TID:202759750enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:53Zoai:run.unl.pt:10362/123538Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:05.139378Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
title How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
spellingShingle How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
Santos, Mafalda Silva
Digital marketing
Hotel
Website quality
Functionality
Usability
Online booking intention
Leisure travellers
Business travellers
title_short How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
title_full How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
title_fullStr How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
title_full_unstemmed How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
title_sort How Website Quality Matters When Choosing a Hotel: Leisure and Business Travelers
author Santos, Mafalda Silva
author_facet Santos, Mafalda Silva
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Tiago, Flávio
RUN
dc.contributor.author.fl_str_mv Santos, Mafalda Silva
dc.subject.por.fl_str_mv Digital marketing
Hotel
Website quality
Functionality
Usability
Online booking intention
Leisure travellers
Business travellers
topic Digital marketing
Hotel
Website quality
Functionality
Usability
Online booking intention
Leisure travellers
Business travellers
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-07-06
2021-07-06T00:00:00Z
2024-07-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123538
TID:202759750
url http://hdl.handle.net/10362/123538
identifier_str_mv TID:202759750
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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