The new protein needed: The impact of cute packaging design on risk perception of contagious disease
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/143398 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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The new protein needed: The impact of cute packaging design on risk perception of contagious diseaseConsumer behaviorCute designRisk perceptionInsectsDisgustEnvironmentSDG 2 - Zero hungerSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceLivestock production is a major concern of international organizations due to polluting gases’ emissions into the atmosphere. Fortunately, there are some real alternatives to replace the protein value found in meat. This project analyzes one of these alternatives – Mealworm Powder – its advantages and the best way to introduce them into the market. The goal of this research is to understand which features consumers value most regarding packaging design to encourage uncommon food products’ consumption. Specifically, we assess how cute packaging design influence the risk perception on disgusting and intention to purchase. Further, the secondary purpose of the study is to understand how environmental and ethical issues impact purchase decisions. At the first stage, it seems obvious that a product with a cute packaging design, whatever it is, will have a higher purchase intention by consumers. Nonetheless, we proved with a high level of significance that a cute packaging design of insect-based food products (Mealworm Powder) reduces the risk perception of contagious disease for Portuguese consumers’ minds.Castagna, Ana CarinaPinto, Diego CostaRUNMelo, Gonçalo Ferreira de2022-08-31T13:34:33Z2022-07-192022-07-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143398TID:203058968enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:44Zoai:run.unl.pt:10362/143398Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:55.640111Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
title |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
spellingShingle |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease Melo, Gonçalo Ferreira de Consumer behavior Cute design Risk perception Insects Disgust Environment SDG 2 - Zero hunger SDG 12 - Responsible production and consumption |
title_short |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
title_full |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
title_fullStr |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
title_full_unstemmed |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
title_sort |
The new protein needed: The impact of cute packaging design on risk perception of contagious disease |
author |
Melo, Gonçalo Ferreira de |
author_facet |
Melo, Gonçalo Ferreira de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Castagna, Ana Carina Pinto, Diego Costa RUN |
dc.contributor.author.fl_str_mv |
Melo, Gonçalo Ferreira de |
dc.subject.por.fl_str_mv |
Consumer behavior Cute design Risk perception Insects Disgust Environment SDG 2 - Zero hunger SDG 12 - Responsible production and consumption |
topic |
Consumer behavior Cute design Risk perception Insects Disgust Environment SDG 2 - Zero hunger SDG 12 - Responsible production and consumption |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-08-31T13:34:33Z 2022-07-19 2022-07-19T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/143398 TID:203058968 |
url |
http://hdl.handle.net/10362/143398 |
identifier_str_mv |
TID:203058968 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138104581292032 |