Fidelização e Ofertas em Realidade Aumentada

• Autor(a) principal: José Tadeu Pinto Marques
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://repositorio-aberto.up.pt/handle/10216/84105
• topic: Engenharia electrotécnica, electrónica e informática; Electrical engineering, Electronic engineering, Information engineering

The previlege of studying and pursuing a course of studies, that incentivates investigation, and the research opportunities that now exist leat to a continuosly increasing in technology development, visible every day. From the past recent years, to the present, smartphones emerged and nowadays are part of the everyday life of most of the World's population. It is therefore important to take advantage of this feature to develop it, and even more for a company to be able to insert themselves into the market and compete on it.The same way that smartphones have grown in recent years, it is now emerging the augmentedreality. This is recent, and still not much explored, and certainly will have an important role in the society's future. It then becomes crucial to realize where we can intervene in this area, so as not to lose the momentum that the community develops.Given this reality, it is important for a company that works with dicount coupons and loyalty to remain innovative and therefore invest in these two major areas. Thus, in this report will be addressed one way to show new discout coupons through augmented reality to the smartphones of as many people as possible.To do this, it will be studied 2 dimension positioning systems, both in indoor and outdoor. It will as well be studied 3 dimension situations, and for that the altitude that an user is in comparison to sea level will be measured.The orientation will also be studied, to know where is the user facing in order to know wherewill the information, that you want to show in the screen, be shown. To perform the proposed work, it is essential to work with the agumented reality concept. Then, it will be presented some useful technologies to the work, as well as some already existing aplications with similar functionalities and interesting for the proposed theme in this report. Next, a solution will be succinctly presented. That is, according to the study made in the state of art, it will be shared what is going to be used in each topic. Finally, some tests will be exposed related with the developed application and then a conclu-sion about the work done will be made.