How digital media can help fight food waste
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/20.500.11960/3351 |
Resumo: | Purpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste. Methodology: To assess the willingness of individuals to join digital media to combat food waste, an online questionnaire was administered to 211 individuals. The data collected were analysed thought of multivariate statistical techniques. Findings: Most consumers proved to be aware of what food waste consists of using various strategies to reduce it. However, a consumer segment with little knowledge about this topic emerged. This segment said they didn't know any brands or applications to combat food waste, but when confronted with their names, they said they knew or at least had heard of them, and subsequently demonstrated the desire to deepen or acquire their services. Originality: Understanding how digital media contribute to consumer awareness of the importance of combating food waste can help marketers design marketing strategies on this topic. Furthermore, the present research contributes to current literature on fighting food waste. |
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How digital media can help fight food wasteFood wasteDigital channelsMarketingFoodStrategyPurpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste. Methodology: To assess the willingness of individuals to join digital media to combat food waste, an online questionnaire was administered to 211 individuals. The data collected were analysed thought of multivariate statistical techniques. Findings: Most consumers proved to be aware of what food waste consists of using various strategies to reduce it. However, a consumer segment with little knowledge about this topic emerged. This segment said they didn't know any brands or applications to combat food waste, but when confronted with their names, they said they knew or at least had heard of them, and subsequently demonstrated the desire to deepen or acquire their services. Originality: Understanding how digital media contribute to consumer awareness of the importance of combating food waste can help marketers design marketing strategies on this topic. Furthermore, the present research contributes to current literature on fighting food waste.2023-06-02T09:52:54Z2022-01-01T00:00:00Z20222022-11-23T13:15:40Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/20.500.11960/3351eng2183-559410.58869/EJABMMoreira, TâniaHemsworth, KevinVieira, Bruno MiguelMonteiro, MárciaVieira, Elvirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-06-08T06:45:34Zoai:repositorio.ipvc.pt:20.500.11960/3351Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:59:59.868791Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How digital media can help fight food waste |
title |
How digital media can help fight food waste |
spellingShingle |
How digital media can help fight food waste Moreira, Tânia Food waste Digital channels Marketing Food Strategy |
title_short |
How digital media can help fight food waste |
title_full |
How digital media can help fight food waste |
title_fullStr |
How digital media can help fight food waste |
title_full_unstemmed |
How digital media can help fight food waste |
title_sort |
How digital media can help fight food waste |
author |
Moreira, Tânia |
author_facet |
Moreira, Tânia Hemsworth, Kevin Vieira, Bruno Miguel Monteiro, Márcia Vieira, Elvira |
author_role |
author |
author2 |
Hemsworth, Kevin Vieira, Bruno Miguel Monteiro, Márcia Vieira, Elvira |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Moreira, Tânia Hemsworth, Kevin Vieira, Bruno Miguel Monteiro, Márcia Vieira, Elvira |
dc.subject.por.fl_str_mv |
Food waste Digital channels Marketing Food Strategy |
topic |
Food waste Digital channels Marketing Food Strategy |
description |
Purpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste. Methodology: To assess the willingness of individuals to join digital media to combat food waste, an online questionnaire was administered to 211 individuals. The data collected were analysed thought of multivariate statistical techniques. Findings: Most consumers proved to be aware of what food waste consists of using various strategies to reduce it. However, a consumer segment with little knowledge about this topic emerged. This segment said they didn't know any brands or applications to combat food waste, but when confronted with their names, they said they knew or at least had heard of them, and subsequently demonstrated the desire to deepen or acquire their services. Originality: Understanding how digital media contribute to consumer awareness of the importance of combating food waste can help marketers design marketing strategies on this topic. Furthermore, the present research contributes to current literature on fighting food waste. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-01T00:00:00Z 2022 2022-11-23T13:15:40Z 2023-06-02T09:52:54Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/20.500.11960/3351 |
url |
http://hdl.handle.net/20.500.11960/3351 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2183-5594 10.58869/EJABM |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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