The influence of tourists' motivations when visiting different destinations: evidence for destination communication
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v40i0.31420 |
Resumo: | Tourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its differentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identifies motivations that influence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the inuence of tourists' motivations in visiting different destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented. |
id |
RCAP_685b73825aafc4e0b1e84b71cecf5a20 |
---|---|
oai_identifier_str |
oai:proa.ua.pt:article/31420 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The influence of tourists' motivations when visiting different destinations: evidence for destination communicationA influência das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinosTourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its differentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identifies motivations that influence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the inuence of tourists' motivations in visiting different destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented.A competitividade turística tem sido crescente nos últimos anos. Com a internet, que permite que os turistas pesquisem os seus destinos para férias autonomamente, a competitividade entre locais turísticos tem sido mais agressiva. Neste contexto, a comunicação dos territórios com o objetivo da sua promoção e divulgação das suas características diferenciadoras tem-se centrado na apresentação dos recursos de cada território aos turistas. As motivações que estão na base da escolha do destino turístico nem sempre são conhecidas e, por vezes negligenciadas no marketing turístico. Assim, esta investigação identifica motivações que influenciam a escolha de um destino e tem como objetivo explorar as suas consequências. Deste modo, através de uma amostra de turistas portugueses, foi testada, através de PLS (Partial Least Squares) a influência das motivações dos turistas na visita a diferentes destinos. Este estudo encontrou evidências para a comunicação dos destinos como referido nas conclusões apresentadas.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2023-03-13info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/rtd.v40i0.31420https://doi.org/10.34624/rtd.v40i0.31420Journal of Tourism & Development; Vol 40 (2023); 47-56Revista Turismo & Desenvolvimento; vol. 40 (2023); 47-562182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/31420https://proa.ua.pt/index.php/rtd/article/view/31420/21595Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessOliveira, Adriana José dePereira, Ana Maria RodriguesAugusto, Luísa PaulaSanto, Pedro Manuel do EspíritoSantos, Sara Cristina Valente dos2023-03-30T11:15:12Zoai:proa.ua.pt:article/31420Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:48:06.005189Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication A influência das motivações dos turistas na visita a diferentes destinos: evidências para a comunicação dos destinos |
title |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
spellingShingle |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication Oliveira, Adriana José de |
title_short |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
title_full |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
title_fullStr |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
title_full_unstemmed |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
title_sort |
The influence of tourists' motivations when visiting different destinations: evidence for destination communication |
author |
Oliveira, Adriana José de |
author_facet |
Oliveira, Adriana José de Pereira, Ana Maria Rodrigues Augusto, Luísa Paula Santo, Pedro Manuel do Espírito Santos, Sara Cristina Valente dos |
author_role |
author |
author2 |
Pereira, Ana Maria Rodrigues Augusto, Luísa Paula Santo, Pedro Manuel do Espírito Santos, Sara Cristina Valente dos |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Oliveira, Adriana José de Pereira, Ana Maria Rodrigues Augusto, Luísa Paula Santo, Pedro Manuel do Espírito Santos, Sara Cristina Valente dos |
description |
Tourism competitiveness has been growing in recent years. With the internet, which allows tourists to search their holiday destinations autonomously, the competitiveness between tourist locations has been more aggressive. In this context, the communication of the territories with the objective of its promotion and dissemination of its differentiating characteristics has been focused on the presentation of the resources of each territory to tourists. The motivations that underlie a tourist destination choice are not always known and sometimes neglected in tourism marketing. Thus, this research identifies motivations that influence the choice of a destination and aims to explore their consequences. Thus, through a sample of Portuguese tourists, the inuence of tourists' motivations in visiting different destinations was tested through PLS (Partial Least Squares). This study found evidence for the communication of destinations as mentioned in the conclusions presented. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-13 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v40i0.31420 https://doi.org/10.34624/rtd.v40i0.31420 |
url |
https://doi.org/10.34624/rtd.v40i0.31420 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/31420 https://proa.ua.pt/index.php/rtd/article/view/31420/21595 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 40 (2023); 47-56 Revista Turismo & Desenvolvimento; vol. 40 (2023); 47-56 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799131564095832064 |