Digital asset management for homeowners in the german market : a business idea evaluation of a B2C digital asset management platform

• Autor(a) principal: Graf, Marvin
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/40730
• topic: Digital asset/property management; B2C; Manage your home; Proptech; Property/asset management tool; Property/asset management platform; Gestão digital de bens/propriedades; Gerir a sua casa; Ferramenta de gestão de bens/activos; Plataforma de gestão de bens/activos; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The digital economy is already seen as a sophisticated part of the world’s economy with some industries being more and some being less advanced in terms of digitalization. With the real estate and construction industry seen as one of the less developed industries the idea of this research is to study why there have not been any digitalized management tools for privately owned and used properties. The study examines a structural equation model with different variables having an influence on the benefit added, adoption rate, and if users are willing to recommend the tool. The goal of the master’s thesis is to analyze and evaluate the feasibility of the business idea as well as shed light on if and how consumers are willing to adopt and recommend the product. The analyses show that people are open to try new ways of managing their homes and test if the new method will be useful to them. A digitalized property management tool is perceived as value creating and has a significant impact on the adoption. Homeowners need different factors to establish trust in the relationship with an online tool. People will mostly not recommend such a service to others. It can be concluded that the interest in such a business model is high and worth a try founding a venture. Nevertheless, the digital property management platform needs to be hypothesized and evaluated further through the lean start-up approach to get more practical insights.