Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

Detalhes bibliográficos
Autor(a) principal: Pinto, Diego Costa
Data de Publicação: 2019
Outros Autores: Herter, Márcia Maurer, Gonçalves, Dilney, Sayin, Eda
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.1016/j.jclepro.2019.06.094
Resumo: Pinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019). Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094
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spelling Can luxury brands be ethical? Reducing the sophistication liability of luxury brandsBrand ethicalityBrand personalityConsumer identity goalscorporate social responsibilityLuxury brandsRenewable Energy, Sustainability and the EnvironmentEnvironmental Science(all)Strategy and ManagementIndustrial and Manufacturing EngineeringSDG 12 - Responsible Consumption and ProductionSDG 7 - Affordable and Clean EnergyPinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019). Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094Past research suggests that consumers may negatively evaluate luxury brands that engage in corporate social responsibility (CSR) because they do not perceive a consistency between luxury and ethical consumption (sophistication liability). As luxury is an increasingly relevant industry, it is important to understand how to promote ethical luxury consumption and cleaner production practices in luxury. This article extends previous findings and provides a framework that shows the conditions under which luxury and ethical consumption can be compatible. In particular, we find that consumers perceive sophisticated brands as less ethical than sincere brands when their social identity goals are salient (i.e., they focus on their social relationships); however, when consumers personal identity goals are salient (i.e., they focus on themselves), they perceive sophisticated brands as equally ethical as sincere brands. Finally, we also show that luxury brands' CSR actions should focus on the firms' own consumers whereas sincere brands’ CSR actions should focus on society in general. This research contributes to the literature on sustainability by demonstrating when and how sophisticated brands can engage in socially responsible practices like CSR and cleaner production.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNPinto, Diego CostaHerter, Márcia MaurerGonçalves, DilneySayin, Eda2024-02-08T01:31:31Z2019-10-012019-10-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article11application/pdfhttps://doi.org/10.1016/j.jclepro.2019.06.094eng0959-6526PURE: 14007610http://www.scopus.com/inward/record.url?scp=85067594646&partnerID=8YFLogxKhttps://doi.org/10.1016/j.jclepro.2019.06.094info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:38:26Zoai:run.unl.pt:10362/85725Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:36:37.640739Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
title Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
spellingShingle Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
Pinto, Diego Costa
Brand ethicality
Brand personality
Consumer identity goals
corporate social responsibility
Luxury brands
Renewable Energy, Sustainability and the Environment
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 7 - Affordable and Clean Energy
title_short Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
title_full Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
title_fullStr Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
title_full_unstemmed Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
title_sort Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
author Pinto, Diego Costa
author_facet Pinto, Diego Costa
Herter, Márcia Maurer
Gonçalves, Dilney
Sayin, Eda
author_role author
author2 Herter, Márcia Maurer
Gonçalves, Dilney
Sayin, Eda
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Pinto, Diego Costa
Herter, Márcia Maurer
Gonçalves, Dilney
Sayin, Eda
dc.subject.por.fl_str_mv Brand ethicality
Brand personality
Consumer identity goals
corporate social responsibility
Luxury brands
Renewable Energy, Sustainability and the Environment
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 7 - Affordable and Clean Energy
topic Brand ethicality
Brand personality
Consumer identity goals
corporate social responsibility
Luxury brands
Renewable Energy, Sustainability and the Environment
Environmental Science(all)
Strategy and Management
Industrial and Manufacturing Engineering
SDG 12 - Responsible Consumption and Production
SDG 7 - Affordable and Clean Energy
description Pinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019). Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094
publishDate 2019
dc.date.none.fl_str_mv 2019-10-01
2019-10-01T00:00:00Z
2024-02-08T01:31:31Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.1016/j.jclepro.2019.06.094
url https://doi.org/10.1016/j.jclepro.2019.06.094
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0959-6526
PURE: 14007610
http://www.scopus.com/inward/record.url?scp=85067594646&partnerID=8YFLogxK
https://doi.org/10.1016/j.jclepro.2019.06.094
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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application/pdf
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instacron:RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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