Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010 |
Resumo: | The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on. |
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Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobilesautomobilityemotionspolitical economy of mobilityencapsulationfearThe emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on.Centro em Rede de Investigação em Antropologia - CRIA2015-10-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010Etnográfica v.19 n.3 2015reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010Lutz,Catherineinfo:eu-repo/semantics/openAccess2024-02-06T17:11:39Zoai:scielo:S0873-65612015000300010Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:22:40.377828Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
title |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
spellingShingle |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles Lutz,Catherine automobility emotions political economy of mobility encapsulation fear |
title_short |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
title_full |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
title_fullStr |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
title_full_unstemmed |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
title_sort |
Marketing car love in an age of fear: an anthropological approach to the emotional life of a world of automobiles |
author |
Lutz,Catherine |
author_facet |
Lutz,Catherine |
author_role |
author |
dc.contributor.author.fl_str_mv |
Lutz,Catherine |
dc.subject.por.fl_str_mv |
automobility emotions political economy of mobility encapsulation fear |
topic |
automobility emotions political economy of mobility encapsulation fear |
description |
The emotional life of car drivers and passengers in the United States is complex, with car marketing and a wider car system of infrastructure, regulation, risk, and profit shaping those affects. Based on anthropological research with drivers, buyers, marketers, and emergency personnel, this paper outlines a political economy of automobile affect in the United States. It focuses on the emotional encapsulation and individualism that car culture encourages, the remaking of the car interior as a highly emotional marketing and political space, and the fear of crime and crashes that car marketing both elides and banks on. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-10-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S0873-65612015000300010 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Centro em Rede de Investigação em Antropologia - CRIA |
publisher.none.fl_str_mv |
Centro em Rede de Investigação em Antropologia - CRIA |
dc.source.none.fl_str_mv |
Etnográfica v.19 n.3 2015 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137309381099520 |