Frotcom : the strategy behind internationalization
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/20229 |
Resumo: | The thesis hereby presented in the form of a case study aims to discuss the expansion challenges that came across to both Valério Marques and Renato Ferreira as CEO and CTO of Frotcom International. Throughout the case study it is explained how a company that came from a very fragile financial position was able to expand internationally. Frotcom International is a fleet manager developer based in Lisbon, Portugal that resulted as a spinoff of a R&D company called Quadriga. After the Dotcom bubble this company had a critical downsize which forced Valério and Renato to focus on only one of their ongoing projects, from their wide portfolio they chose Frotcom (a fleet management system). Frotcom International’s main challenge was the lack of financial resources to enter new markets. However, using their website as a bridge between them and interested partners they built the company infrastructure to support the autonomy of each partner in their exclusive territory. This strategy allowed not only Frotcom to expand internationally but also enabled them to solely focus on their product – Frotcom. The internationalization strategy created by Valério and Renato is an excellent example of innovation which should be interesting to approach in strategy courses. The theory applied in this case-study is well structured in the Literature Review. Moreover, in the sense to offer an extent look of the thesis, the Teaching Notes focus on the critical issues debated throughout the case. |
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Frotcom : the strategy behind internationalizationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe thesis hereby presented in the form of a case study aims to discuss the expansion challenges that came across to both Valério Marques and Renato Ferreira as CEO and CTO of Frotcom International. Throughout the case study it is explained how a company that came from a very fragile financial position was able to expand internationally. Frotcom International is a fleet manager developer based in Lisbon, Portugal that resulted as a spinoff of a R&D company called Quadriga. After the Dotcom bubble this company had a critical downsize which forced Valério and Renato to focus on only one of their ongoing projects, from their wide portfolio they chose Frotcom (a fleet management system). Frotcom International’s main challenge was the lack of financial resources to enter new markets. However, using their website as a bridge between them and interested partners they built the company infrastructure to support the autonomy of each partner in their exclusive territory. This strategy allowed not only Frotcom to expand internationally but also enabled them to solely focus on their product – Frotcom. The internationalization strategy created by Valério and Renato is an excellent example of innovation which should be interesting to approach in strategy courses. The theory applied in this case-study is well structured in the Literature Review. Moreover, in the sense to offer an extent look of the thesis, the Teaching Notes focus on the critical issues debated throughout the case.A tese aqui apresentada sobre a forma de um estudo de caso tem como objetivo a discussão dos desafios que a expansão da empresa Frotcom Internacional trouxe ao seu CEO, Valério Marques e ao seu CTO, Renato Ferreira. No decorrer deste caso, é explicado como é a Frotcom perante uma situação financeira bastante frágil conseguiu expandir-se internacionalmente. Quando a empresa de R&D – Quadriga, sofre uma recessão no seguimento da Dotcom bubble, Valério e Renato vêm-se obrigados a focar todos os seus recursos em apenas um projeto, dando-se assim a criação da Frotcom International. Esta empresa é sedeada em Lisboa, sendo o seu “core” o desenvolvimento de um sistema de gestão de frotas. O maior desafio da Frotcom International foi a falta de recursos financeiros tradicionalmente utilizados na entrada em novos mercados. No entanto, com o intuído de contrariar esta situação, desenvolveram o seu website como ponte entre a Frotcom e parceiros interessados. Para além disso, desenvolveram a infraestrutura da empresa para que pudesse suportar a autonomia destes potenciais parceiros nos seus mercados exclusivos. Esta estratégia não só permitiu a expansão exponencial da empresa como a libertou para se focar no desenvolvimento do seu produto – Frotcom. A estratégia de internacionalização apresentada neste caso é um excelente exemplo de inovação, que deveria ser estudado em cadeiras de estratégia.Cardeal, Nuno César de Jesus GuerraVeritati - Repositório Institucional da Universidade Católica PortuguesaMota, Afonso Medeiros Gomes2020-02-28T01:30:43Z2016-05-1220162016-05-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/20229TID:201181150enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:26:00Zoai:repositorio.ucp.pt:10400.14/20229Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:16:42.472371Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Frotcom : the strategy behind internationalization |
title |
Frotcom : the strategy behind internationalization |
spellingShingle |
Frotcom : the strategy behind internationalization Mota, Afonso Medeiros Gomes Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Frotcom : the strategy behind internationalization |
title_full |
Frotcom : the strategy behind internationalization |
title_fullStr |
Frotcom : the strategy behind internationalization |
title_full_unstemmed |
Frotcom : the strategy behind internationalization |
title_sort |
Frotcom : the strategy behind internationalization |
author |
Mota, Afonso Medeiros Gomes |
author_facet |
Mota, Afonso Medeiros Gomes |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardeal, Nuno César de Jesus Guerra Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Mota, Afonso Medeiros Gomes |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The thesis hereby presented in the form of a case study aims to discuss the expansion challenges that came across to both Valério Marques and Renato Ferreira as CEO and CTO of Frotcom International. Throughout the case study it is explained how a company that came from a very fragile financial position was able to expand internationally. Frotcom International is a fleet manager developer based in Lisbon, Portugal that resulted as a spinoff of a R&D company called Quadriga. After the Dotcom bubble this company had a critical downsize which forced Valério and Renato to focus on only one of their ongoing projects, from their wide portfolio they chose Frotcom (a fleet management system). Frotcom International’s main challenge was the lack of financial resources to enter new markets. However, using their website as a bridge between them and interested partners they built the company infrastructure to support the autonomy of each partner in their exclusive territory. This strategy allowed not only Frotcom to expand internationally but also enabled them to solely focus on their product – Frotcom. The internationalization strategy created by Valério and Renato is an excellent example of innovation which should be interesting to approach in strategy courses. The theory applied in this case-study is well structured in the Literature Review. Moreover, in the sense to offer an extent look of the thesis, the Teaching Notes focus on the critical issues debated throughout the case. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-12 2016 2016-05-12T00:00:00Z 2020-02-28T01:30:43Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/20229 TID:201181150 |
url |
http://hdl.handle.net/10400.14/20229 |
identifier_str_mv |
TID:201181150 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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