Simusoccer App: business plan

Detalhes bibliográficos
Autor(a) principal: Fonseca, Francisco Guilherme Baptista Marques da
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/26132
Resumo: National regulations introduced in Portugal in 2015 impacted the online gambling market (betting real money), closing sports betting websites and, consequently blocking players from online betting. The research aims to investigate the potential of the launch of a mobile app (SimuSoccer) fully dedicated to recreational gambling (not betting real money) on football results, not violating 2015’s law. The methodology adopted qualitative and quantitative measures, through structured questionnaires, based on 151 respondents. The research explores if there is a market of consumers driven solely by the pleasure of playing in a fan-loyalty relation with player’s favorite leagues and clubs, instead of betting real money. The key conclusions suggest a window of opportunity to launch SimuSoccer as a viable risk-free game app - following the freemium business model - while taking advantage of users’ [apparent] preference for interface’s intuitiveness, football exclusivity, and fanloyalty- gaming approach.
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spelling Simusoccer App: business planSports bettingFan-loyalty gameFootballDomínio/Área Científica::Ciências Sociais::Economia e GestãoNational regulations introduced in Portugal in 2015 impacted the online gambling market (betting real money), closing sports betting websites and, consequently blocking players from online betting. The research aims to investigate the potential of the launch of a mobile app (SimuSoccer) fully dedicated to recreational gambling (not betting real money) on football results, not violating 2015’s law. The methodology adopted qualitative and quantitative measures, through structured questionnaires, based on 151 respondents. The research explores if there is a market of consumers driven solely by the pleasure of playing in a fan-loyalty relation with player’s favorite leagues and clubs, instead of betting real money. The key conclusions suggest a window of opportunity to launch SimuSoccer as a viable risk-free game app - following the freemium business model - while taking advantage of users’ [apparent] preference for interface’s intuitiveness, football exclusivity, and fanloyalty- gaming approach.Ferraz, Duarte PittaRUNFonseca, Francisco Guilherme Baptista Marques da2017-12-04T14:24:47Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/26132TID:201714442enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:13:43Zoai:run.unl.pt:10362/26132Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:25.753653Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Simusoccer App: business plan
title Simusoccer App: business plan
spellingShingle Simusoccer App: business plan
Fonseca, Francisco Guilherme Baptista Marques da
Sports betting
Fan-loyalty game
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Simusoccer App: business plan
title_full Simusoccer App: business plan
title_fullStr Simusoccer App: business plan
title_full_unstemmed Simusoccer App: business plan
title_sort Simusoccer App: business plan
author Fonseca, Francisco Guilherme Baptista Marques da
author_facet Fonseca, Francisco Guilherme Baptista Marques da
author_role author
dc.contributor.none.fl_str_mv Ferraz, Duarte Pitta
RUN
dc.contributor.author.fl_str_mv Fonseca, Francisco Guilherme Baptista Marques da
dc.subject.por.fl_str_mv Sports betting
Fan-loyalty game
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sports betting
Fan-loyalty game
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description National regulations introduced in Portugal in 2015 impacted the online gambling market (betting real money), closing sports betting websites and, consequently blocking players from online betting. The research aims to investigate the potential of the launch of a mobile app (SimuSoccer) fully dedicated to recreational gambling (not betting real money) on football results, not violating 2015’s law. The methodology adopted qualitative and quantitative measures, through structured questionnaires, based on 151 respondents. The research explores if there is a market of consumers driven solely by the pleasure of playing in a fan-loyalty relation with player’s favorite leagues and clubs, instead of betting real money. The key conclusions suggest a window of opportunity to launch SimuSoccer as a viable risk-free game app - following the freemium business model - while taking advantage of users’ [apparent] preference for interface’s intuitiveness, football exclusivity, and fanloyalty- gaming approach.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-04T14:24:47Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/26132
TID:201714442
url http://hdl.handle.net/10362/26132
identifier_str_mv TID:201714442
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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