Mozambikes : a case study of social entrepreneurship through

• Autor(a) principal: Alves, Daniela Irene Díaz
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/17472
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This dissertation has been prepared within the overall theme of Social Entrepreneurship and Development. It has been developed in case study format beginning with a literature review, followed by the actual case study, teaching notes and final conclusions and future research. The case study analyses Mozambikes, a for-profit social enterprise based in Mozambique, which intends to use bicycles to empower Mozambicans and improve their quality of life. There are two main objectives to this dissertation. The first is for it to be used for teaching classes of social entrepreneurship, social innovation and business strategy. The second is to unveil the real potential of the business model of Mozambikes, and understand whether or not it is sustainable in the long run. For the development of the case study, fieldwork and field research were conducted in person by the author in Maputo, Mozambique. During one month, interviews were made to the founders of Mozambikes, accompanied by visits to the office and factory of the enterprise to better understand its business model. Part of the research, including the relevant theories explored in the Literature Review, was done in Lisbon, Portugal. We can conclude that Mozambikes has real potential to become a social enterprise that is sustainable in the long run and, at the same time, has real impact in the lives of Mozambicans. In order for this to happen, it should broaden its product portfolio while maintaining a good value proposition for corporations. At the same time, it should focus in key partnerships as to expand and give incentive to the use of bicycles in the country, thus increasing the wholesale branch of its business model in Mozambique's main cities.