Marketing the downtown of Coimbra: the APBC case

Detalhes bibliográficos
Autor(a) principal: Ghazaryan, Elina
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/38995
Resumo: For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC.
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spelling Marketing the downtown of Coimbra: the APBC caseBenchmarkingMarketingCoimbraMedium-sized citiesUNESCOFor the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC.Abreu, Maria Madalena Eça Guimarães deRepositório ComumGhazaryan, Elina2022-01-26T11:00:42Z2021-01-01T00:00:00Z2021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/38995202898679enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T15:41:37Zoai:comum.rcaap.pt:10400.26/38995Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:17:22.415469Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing the downtown of Coimbra: the APBC case
title Marketing the downtown of Coimbra: the APBC case
spellingShingle Marketing the downtown of Coimbra: the APBC case
Ghazaryan, Elina
Benchmarking
Marketing
Coimbra
Medium-sized cities
UNESCO
title_short Marketing the downtown of Coimbra: the APBC case
title_full Marketing the downtown of Coimbra: the APBC case
title_fullStr Marketing the downtown of Coimbra: the APBC case
title_full_unstemmed Marketing the downtown of Coimbra: the APBC case
title_sort Marketing the downtown of Coimbra: the APBC case
author Ghazaryan, Elina
author_facet Ghazaryan, Elina
author_role author
dc.contributor.none.fl_str_mv Abreu, Maria Madalena Eça Guimarães de
Repositório Comum
dc.contributor.author.fl_str_mv Ghazaryan, Elina
dc.subject.por.fl_str_mv Benchmarking
Marketing
Coimbra
Medium-sized cities
UNESCO
topic Benchmarking
Marketing
Coimbra
Medium-sized cities
UNESCO
description For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01T00:00:00Z
2021-01-01T00:00:00Z
2022-01-26T11:00:42Z
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202898679
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dc.language.iso.fl_str_mv eng
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