Marketing the downtown of Coimbra: the APBC case
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/38995 |
Resumo: | For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC. |
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Marketing the downtown of Coimbra: the APBC caseBenchmarkingMarketingCoimbraMedium-sized citiesUNESCOFor the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC.Abreu, Maria Madalena Eça Guimarães deRepositório ComumGhazaryan, Elina2022-01-26T11:00:42Z2021-01-01T00:00:00Z2021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/38995202898679enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T15:41:37Zoai:comum.rcaap.pt:10400.26/38995Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:17:22.415469Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing the downtown of Coimbra: the APBC case |
title |
Marketing the downtown of Coimbra: the APBC case |
spellingShingle |
Marketing the downtown of Coimbra: the APBC case Ghazaryan, Elina Benchmarking Marketing Coimbra Medium-sized cities UNESCO |
title_short |
Marketing the downtown of Coimbra: the APBC case |
title_full |
Marketing the downtown of Coimbra: the APBC case |
title_fullStr |
Marketing the downtown of Coimbra: the APBC case |
title_full_unstemmed |
Marketing the downtown of Coimbra: the APBC case |
title_sort |
Marketing the downtown of Coimbra: the APBC case |
author |
Ghazaryan, Elina |
author_facet |
Ghazaryan, Elina |
author_role |
author |
dc.contributor.none.fl_str_mv |
Abreu, Maria Madalena Eça Guimarães de Repositório Comum |
dc.contributor.author.fl_str_mv |
Ghazaryan, Elina |
dc.subject.por.fl_str_mv |
Benchmarking Marketing Coimbra Medium-sized cities UNESCO |
topic |
Benchmarking Marketing Coimbra Medium-sized cities UNESCO |
description |
For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop the touristic potentialities of APBC and lift further developments according to the official directives. Also, this analysis can provide future direction for the development of a marketing plan for APBC. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2021-01-01T00:00:00Z 2022-01-26T11:00:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/38995 202898679 |
url |
http://hdl.handle.net/10400.26/38995 |
identifier_str_mv |
202898679 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130036078379008 |