What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research

Detalhes bibliográficos
Autor(a) principal: Camargo, Lucas Ramos
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/120109
Resumo: This Work Project focuses on a new concept in fashion called ultra-fast fashion. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis based on data collected through a vertically-integrated e-commerce. In addition, this segment’s supply chain mainly avoids any excess inventory, focuses on local manufacturing, with shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies. Being an under-researched business model, there is an opportunity to explore how this new concept develops, and, therefore, infer useful insights for the study of the fast fashion business model. This study took a qualitative approach, using in-depth interviews with industry experts and materials and data available at the moment. After analyzing both secondary and primary data, we concluded that ultra-fast fashion can be seen as an important segment in fashion and as a strategy for fast-fashion companies to adopt due to its faster approach to attending to consumer demands in an innovative way.
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spelling What fast fashion can learn from the ultra-fast fashion business model? – An exploratory researchUltrafast fashionFashion marketingFast fashionSupply chain managementFashion industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Work Project focuses on a new concept in fashion called ultra-fast fashion. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis based on data collected through a vertically-integrated e-commerce. In addition, this segment’s supply chain mainly avoids any excess inventory, focuses on local manufacturing, with shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies. Being an under-researched business model, there is an opportunity to explore how this new concept develops, and, therefore, infer useful insights for the study of the fast fashion business model. This study took a qualitative approach, using in-depth interviews with industry experts and materials and data available at the moment. After analyzing both secondary and primary data, we concluded that ultra-fast fashion can be seen as an important segment in fashion and as a strategy for fast-fashion companies to adopt due to its faster approach to attending to consumer demands in an innovative way.Silveira, Catherine daPereira, Susana Carla FariasRUNCamargo, Lucas Ramos2022-09-24T00:31:32Z2018-06-062018-09-242018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120109TID:201984482enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:41Zoai:run.unl.pt:10362/120109Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:16.877688Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
title What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
spellingShingle What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
Camargo, Lucas Ramos
Ultrafast fashion
Fashion marketing
Fast fashion
Supply chain management
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
title_full What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
title_fullStr What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
title_full_unstemmed What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
title_sort What fast fashion can learn from the ultra-fast fashion business model? – An exploratory research
author Camargo, Lucas Ramos
author_facet Camargo, Lucas Ramos
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Pereira, Susana Carla Farias
RUN
dc.contributor.author.fl_str_mv Camargo, Lucas Ramos
dc.subject.por.fl_str_mv Ultrafast fashion
Fashion marketing
Fast fashion
Supply chain management
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Ultrafast fashion
Fashion marketing
Fast fashion
Supply chain management
Fashion industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This Work Project focuses on a new concept in fashion called ultra-fast fashion. Ultra-fast fashion has a direct-to-consumer business model with a focus on producing clothes on an on-demand basis based on data collected through a vertically-integrated e-commerce. In addition, this segment’s supply chain mainly avoids any excess inventory, focuses on local manufacturing, with shorter lead times of a few days to a week with a combination of agile, lean, and responsive supply chain strategies. Being an under-researched business model, there is an opportunity to explore how this new concept develops, and, therefore, infer useful insights for the study of the fast fashion business model. This study took a qualitative approach, using in-depth interviews with industry experts and materials and data available at the moment. After analyzing both secondary and primary data, we concluded that ultra-fast fashion can be seen as an important segment in fashion and as a strategy for fast-fashion companies to adopt due to its faster approach to attending to consumer demands in an innovative way.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-06
2018-09-24
2018-06-06T00:00:00Z
2022-09-24T00:31:32Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/120109
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