Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study

Detalhes bibliográficos
Autor(a) principal: Pires, Helena
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/1822/36494
Resumo: The sensible forms that stand the daily experience of movement through urban space in outdoor advertising are one of the most conducive to the exercise of social life. However, outdoor advertising imposing on a dialogical relationship is not always peaceful, perceived as a threat to the order (disorder) of the city. Can the ads stop wanting to affirm the place of persuasion, seduction and poetics in the context of contemporary urban life? On September 26, 2006, the Municipality of São Paulo, Brazil, approved the Clean City Law, seeking a ban on outdoor advertising. Since then, a fierce controversy has occupied citizens, politicians, architects, planners, publicists, and artists, among different types of actors in defense of views sometimes radically irreconcilable. It is our belief that underlying such a discussion there are different notions of happiness, individual or collective, in its particular application to space and culture of the city, in preparation of the World Cup 2014 (in São Paulo).
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spelling Uses of spaces, freedoms and constraints - São Paulo, clean city: a case studyuses of urban spaceoutdoor advertisinghappinessfreedoms and constraintsHumanidades::Outras HumanidadesThe sensible forms that stand the daily experience of movement through urban space in outdoor advertising are one of the most conducive to the exercise of social life. However, outdoor advertising imposing on a dialogical relationship is not always peaceful, perceived as a threat to the order (disorder) of the city. Can the ads stop wanting to affirm the place of persuasion, seduction and poetics in the context of contemporary urban life? On September 26, 2006, the Municipality of São Paulo, Brazil, approved the Clean City Law, seeking a ban on outdoor advertising. Since then, a fierce controversy has occupied citizens, politicians, architects, planners, publicists, and artists, among different types of actors in defense of views sometimes radically irreconcilable. It is our belief that underlying such a discussion there are different notions of happiness, individual or collective, in its particular application to space and culture of the city, in preparation of the World Cup 2014 (in São Paulo).Fundação para a Ciência e a Tecnologia (FCT)Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)Universidade do MinhoPires, Helena20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/36494eng2183-0886http://estudosculturais.com/revistalusofona/index.php/rlec/article/view/44/61info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:20:47Zoai:repositorium.sdum.uminho.pt:1822/36494Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:13:56.427961Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
title Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
spellingShingle Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
Pires, Helena
uses of urban space
outdoor advertising
happiness
freedoms and constraints
Humanidades::Outras Humanidades
title_short Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
title_full Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
title_fullStr Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
title_full_unstemmed Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
title_sort Uses of spaces, freedoms and constraints - São Paulo, clean city: a case study
author Pires, Helena
author_facet Pires, Helena
author_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Pires, Helena
dc.subject.por.fl_str_mv uses of urban space
outdoor advertising
happiness
freedoms and constraints
Humanidades::Outras Humanidades
topic uses of urban space
outdoor advertising
happiness
freedoms and constraints
Humanidades::Outras Humanidades
description The sensible forms that stand the daily experience of movement through urban space in outdoor advertising are one of the most conducive to the exercise of social life. However, outdoor advertising imposing on a dialogical relationship is not always peaceful, perceived as a threat to the order (disorder) of the city. Can the ads stop wanting to affirm the place of persuasion, seduction and poetics in the context of contemporary urban life? On September 26, 2006, the Municipality of São Paulo, Brazil, approved the Clean City Law, seeking a ban on outdoor advertising. Since then, a fierce controversy has occupied citizens, politicians, architects, planners, publicists, and artists, among different types of actors in defense of views sometimes radically irreconcilable. It is our belief that underlying such a discussion there are different notions of happiness, individual or collective, in its particular application to space and culture of the city, in preparation of the World Cup 2014 (in São Paulo).
publishDate 2013
dc.date.none.fl_str_mv 2013
2013-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/36494
url http://hdl.handle.net/1822/36494
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2183-0886
http://estudosculturais.com/revistalusofona/index.php/rlec/article/view/44/61
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)
publisher.none.fl_str_mv Universidade do Minho. Centro de Estudos de Comunicação e Sociedade (CECS)
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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