Agroturismo: o caso da produção de alfazema

• Autor(a) principal: Paixão, Ilda
• Data de Publicação: 2017
• Outros Autores: Carvalho, Pedro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2017.359

Today, there are several changes on the structure of behaviour and motivations of population related to consumption habits. In this context it emerges a propensity to endogenous resources of low density territories. At the same time the demand for processed products from medicinal and aromatic plants has also increased. So it is under this paradigm that the present work intends to contextualize the market of micro companies in agribusiness and its importance to local development and also project the creation of a agro tourism company the “Alphazema – Pedagogical Farm”. In order to do that several methodological options were taken such as the conceptual and legislative analyses of content, statistics and studies concerning a better knowledge of information and construction of instruments that allow a better decision when deciding the correct way to implement the agrotourism company. So, for that reason this dissertation aims the establishment of the agrotourism company, “Alphazema – Pedagogical Farm”, a pedagogical farm that offers a huge diversity of services and products associated with the Lavender Angustifólia growing. The main purpose is to strengthen its information in order to make decisions of what really is meant to achieve with the creation of the company. The company also seeks to be known for its quality of diversity present in three main business segments. The first one and core business is the production of organic Lavender. From this activity there are also others that arise such as the production and processing of agro food, distribution of accessories with the company ́s layout, and the development of agrotourism activities. From this work it is clear that business activities in rural areas have, nowadays, new opportunities due to social changes and gradual regional economy approach, but there is a need of modernisation and diversification that allow this business to add value to its own resources and potentialities and also to territorial, cultural and patrimonial areas.