A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM

Detalhes bibliográficos
Autor(a) principal: Oliveira, Pedro Miguel Marques
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/29736
Resumo: Virtual reality is a promising technology with the potential to disrupt the football industry since fans are seeking new ways of getting a home-watching experience closer to the real experience. This study tests the concept of a new virtual reality football experience by means of using the extended technology acceptance model to determine the factors that lead to the adoption of virtual reality equipment. The virtual reality experience is intended to simulate the real experience of attending the stadium in a matchday. Data was collected and 203 valid responses were obtained. The results were analysed using structural equation modelling, which allowed predicting purchase and use intentions. Findings suggest that perceived usefulness, perceived enjoyment and attitudes are strong predictors of the outcomes. Moreover, the results support the potential of virtual reality and its integration in sports. This study paves the way to further research on this matter and provides several insights and recommendations for sports organisations about whether offering the experience is viable or not and possible approaches to different segments of the Portuguese football fandom.
id RCAP_6ccbb9b61b04534a9712be5683d3a498
oai_identifier_str oai:repositorio.ucp.pt:10400.14/29736
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAMVirtual realityFootball spectatorshipTechnology acceptance modelFootball industryPurchase intentionUse intentionDomínio/Área Científica::Ciências Sociais::Economia e GestãoVirtual reality is a promising technology with the potential to disrupt the football industry since fans are seeking new ways of getting a home-watching experience closer to the real experience. This study tests the concept of a new virtual reality football experience by means of using the extended technology acceptance model to determine the factors that lead to the adoption of virtual reality equipment. The virtual reality experience is intended to simulate the real experience of attending the stadium in a matchday. Data was collected and 203 valid responses were obtained. The results were analysed using structural equation modelling, which allowed predicting purchase and use intentions. Findings suggest that perceived usefulness, perceived enjoyment and attitudes are strong predictors of the outcomes. Moreover, the results support the potential of virtual reality and its integration in sports. This study paves the way to further research on this matter and provides several insights and recommendations for sports organisations about whether offering the experience is viable or not and possible approaches to different segments of the Portuguese football fandom.A realidade virtual é uma tecnologia promissora com o potencial de revolucionar a indústria do futebol tendo em conta que os adeptos estão cada vez mais a procurar uma nova experiência de ver futebol em casa que seja semelhante à experiência real. Este estudo testa o conceito de uma nova experiência de realidade virtual aplicada ao futebol através da extensão do modelo de aceitação de tecnologias (TAM) para determinar os fatores que conduzem à adoção de equipamento de realidade virtual. A experiência de realidade virtual testada neste estudo simula a experiência real de ir ao estádio em dia de jogo. A recolha de dados permitiu obter 203 respostas válidas. Os resultados foram analisados usando um modelo de equações estruturais (SEM) que permitiu prever as intenções de compra e de uso. Os resultados sugerem que a perceção de utilidade e perceção de divertimento e as atitudes determinam fortemente as intenções. Este estudo abre caminho para futuros estudos neste tópico e fornece vários indicadores e recomendações às organizações desportivas sobre se devem incluir esta experiência na sua oferta e possíveis abordagens a diferentes segmentos da massa adepta em Portugal.Souto, Daniela Langaro da Silva doVeritati - Repositório Institucional da Universidade Católica PortuguesaOliveira, Pedro Miguel Marques2020-03-02T10:31:29Z2020-01-2720202020-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29736TID:202440648enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:35:17Zoai:repositorio.ucp.pt:10400.14/29736Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:54.624683Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
title A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
spellingShingle A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
Oliveira, Pedro Miguel Marques
Virtual reality
Football spectatorship
Technology acceptance model
Football industry
Purchase intention
Use intention
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
title_full A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
title_fullStr A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
title_full_unstemmed A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
title_sort A new virtual reality experience for portuguese football fans : testing the factors leading to adoption based on TAM
author Oliveira, Pedro Miguel Marques
author_facet Oliveira, Pedro Miguel Marques
author_role author
dc.contributor.none.fl_str_mv Souto, Daniela Langaro da Silva do
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Oliveira, Pedro Miguel Marques
dc.subject.por.fl_str_mv Virtual reality
Football spectatorship
Technology acceptance model
Football industry
Purchase intention
Use intention
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Virtual reality
Football spectatorship
Technology acceptance model
Football industry
Purchase intention
Use intention
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Virtual reality is a promising technology with the potential to disrupt the football industry since fans are seeking new ways of getting a home-watching experience closer to the real experience. This study tests the concept of a new virtual reality football experience by means of using the extended technology acceptance model to determine the factors that lead to the adoption of virtual reality equipment. The virtual reality experience is intended to simulate the real experience of attending the stadium in a matchday. Data was collected and 203 valid responses were obtained. The results were analysed using structural equation modelling, which allowed predicting purchase and use intentions. Findings suggest that perceived usefulness, perceived enjoyment and attitudes are strong predictors of the outcomes. Moreover, the results support the potential of virtual reality and its integration in sports. This study paves the way to further research on this matter and provides several insights and recommendations for sports organisations about whether offering the experience is viable or not and possible approaches to different segments of the Portuguese football fandom.
publishDate 2020
dc.date.none.fl_str_mv 2020-03-02T10:31:29Z
2020-01-27
2020
2020-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/29736
TID:202440648
url http://hdl.handle.net/10400.14/29736
identifier_str_mv TID:202440648
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799131948450316288

Registros relacionados