Climate change framing in the communication of CSR policies: the Secil Group example
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/30340 |
Resumo: | Purpose – The cement industry’s environmental implications place climate change at the centre of sector organisations’ corporate social responsibility (CSR) policies, such as the Secil Group. The organisation’s CSR policies definition, narrative framing and communication are fundamental, as they can affect its reputation. This article aims to highlight the climate change framing in the Secil Group sustainability report (SR) narrative. Design/methodology/approach – The framing theory is applied to analyse the international and sectoral climate change regulatory measures and the Secil Group SR. Document analysis is used to characterise Secil SR as a communication tool. Qualitative content analysis is used to highlight how Secil and the international and sectoral regulatory measures on climate change frame their narrative and compare each other. Findings – The international and sectoral regulatory measures on climate change and the Secil’s SR broadly frame climate change, using ethical, efficiency and effectiveness, communication and relations and law and regulation framings. The Secil’s Group SR also highlights the financial frame, exposing the challenge of reconciling economic with collective interests. There is room for researchers to explore the concepts of CSR, sustainability and environment, social and governance (ESG) through the lens of complementarity. Originality/value – This study shows that the Wehmeier and Raaz (2012) model, created to study transparency, can be applied to other communication studies. This paper explores a case study and, for this reason, is not generalisable. Although, the method and theoretical framework can be applied to any organisation. |
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Climate change framing in the communication of CSR policies: the Secil Group exampleCorporate Social Responsibility; Sustainability; Climate Change; Strategic Communication; Framing.Purpose – The cement industry’s environmental implications place climate change at the centre of sector organisations’ corporate social responsibility (CSR) policies, such as the Secil Group. The organisation’s CSR policies definition, narrative framing and communication are fundamental, as they can affect its reputation. This article aims to highlight the climate change framing in the Secil Group sustainability report (SR) narrative. Design/methodology/approach – The framing theory is applied to analyse the international and sectoral climate change regulatory measures and the Secil Group SR. Document analysis is used to characterise Secil SR as a communication tool. Qualitative content analysis is used to highlight how Secil and the international and sectoral regulatory measures on climate change frame their narrative and compare each other. Findings – The international and sectoral regulatory measures on climate change and the Secil’s SR broadly frame climate change, using ethical, efficiency and effectiveness, communication and relations and law and regulation framings. The Secil’s Group SR also highlights the financial frame, exposing the challenge of reconciling economic with collective interests. There is room for researchers to explore the concepts of CSR, sustainability and environment, social and governance (ESG) through the lens of complementarity. Originality/value – This study shows that the Wehmeier and Raaz (2012) model, created to study transparency, can be applied to other communication studies. This paper explores a case study and, for this reason, is not generalisable. Although, the method and theoretical framework can be applied to any organisation.Repositório da Universidade de LisboaMelchiades Soares, Andréia2024-03-13T17:38:53Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/30340engMelchiades Soares, A. (2022), "Climate change framing in the communication of CSR policies: the Secil Group example", Journal of Communication Management, Vol. 27 No. 2, pp. 226-240. https://doi.org/10.1108/JCOM-04-2022-004810.1108/JCOM-04-2022-0048info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-17T01:33:46Zoai:www.repository.utl.pt:10400.5/30340Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:46.475499Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Climate change framing in the communication of CSR policies: the Secil Group example |
title |
Climate change framing in the communication of CSR policies: the Secil Group example |
spellingShingle |
Climate change framing in the communication of CSR policies: the Secil Group example Melchiades Soares, Andréia Corporate Social Responsibility; Sustainability; Climate Change; Strategic Communication; Framing. |
title_short |
Climate change framing in the communication of CSR policies: the Secil Group example |
title_full |
Climate change framing in the communication of CSR policies: the Secil Group example |
title_fullStr |
Climate change framing in the communication of CSR policies: the Secil Group example |
title_full_unstemmed |
Climate change framing in the communication of CSR policies: the Secil Group example |
title_sort |
Climate change framing in the communication of CSR policies: the Secil Group example |
author |
Melchiades Soares, Andréia |
author_facet |
Melchiades Soares, Andréia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Melchiades Soares, Andréia |
dc.subject.por.fl_str_mv |
Corporate Social Responsibility; Sustainability; Climate Change; Strategic Communication; Framing. |
topic |
Corporate Social Responsibility; Sustainability; Climate Change; Strategic Communication; Framing. |
description |
Purpose – The cement industry’s environmental implications place climate change at the centre of sector organisations’ corporate social responsibility (CSR) policies, such as the Secil Group. The organisation’s CSR policies definition, narrative framing and communication are fundamental, as they can affect its reputation. This article aims to highlight the climate change framing in the Secil Group sustainability report (SR) narrative. Design/methodology/approach – The framing theory is applied to analyse the international and sectoral climate change regulatory measures and the Secil Group SR. Document analysis is used to characterise Secil SR as a communication tool. Qualitative content analysis is used to highlight how Secil and the international and sectoral regulatory measures on climate change frame their narrative and compare each other. Findings – The international and sectoral regulatory measures on climate change and the Secil’s SR broadly frame climate change, using ethical, efficiency and effectiveness, communication and relations and law and regulation framings. The Secil’s Group SR also highlights the financial frame, exposing the challenge of reconciling economic with collective interests. There is room for researchers to explore the concepts of CSR, sustainability and environment, social and governance (ESG) through the lens of complementarity. Originality/value – This study shows that the Wehmeier and Raaz (2012) model, created to study transparency, can be applied to other communication studies. This paper explores a case study and, for this reason, is not generalisable. Although, the method and theoretical framework can be applied to any organisation. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022 2022-01-01T00:00:00Z 2024-03-13T17:38:53Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/30340 |
url |
http://hdl.handle.net/10400.5/30340 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Melchiades Soares, A. (2022), "Climate change framing in the communication of CSR policies: the Secil Group example", Journal of Communication Management, Vol. 27 No. 2, pp. 226-240. https://doi.org/10.1108/JCOM-04-2022-0048 10.1108/JCOM-04-2022-0048 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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