The impact of the epidemic on consumer behavior: people's conception of medical products in the post-epidemic era

• Autor(a) principal: Qi Zheng
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23041
• topic: Consumer behaviour; COVID-19; Pandemic impact; Medical product; Comportamento do consumidor -- Consumer behavior; Impacto pandémico; Produto médico

The COVID-19 pandemic is considered to be the most extensive and far-reaching epidemic in the history of human epidemics. Due to epidemic prevention and control measures, consumers' behavior patterns have undergone tremendous changes. In this epidemic, medical products used for personal protection or surveillance have become the target of market competition. In addition, we lack of relevant market research on consumer behavior during the epidemic. This study aims to gain insight into the consumer behavior characteristics of various consumers of medical products under the epidemic, and to determine the similarities and differences with previous behaviors. In this case, the interviewees will be consumers in China (from the end of 2019 to the end of 2020, they lived completely in China and were involved in the epidemic throughout the whole process).The result of this study reveal that: the factor of consumer behaviour change include daily routine change, difference between many information source, and people's forecast to the future condition. On the other hand, the result of these changes are consumption increase, hoarding and the development of online shopping, beside, people's consumption also don’t affect by the price rising of product. China's medical product-related industry personnel must have an in-depth understanding of consumers after the epidemic and institutional strategies to meet their changes. Therefore, according to the survey results, it is necessary to develop and formulate different medical product marketing strategies and distribution channels in accordance with the needs and psychological changes of consumers.