Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores

Detalhes bibliográficos
Autor(a) principal: Pinto, Maria Madalena Guerra Cardoso
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148846
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical storesCOVID-19 consumer behaviorfactors consumer behaviorsocial distancing effectsphysical buying experiencebig-five personality traitsDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceWith the unexpected outbreak of Covid-19, society started to face a time of self-isolation and social distancing to prevent the virus from spreading. And as this pandemic continues to spread, people are living differently, buying differently, and, in many ways, thinking differently. The virus is reshaping the industry in real-time, rapidly accelerating long-term underlying trends in the space of mere weeks. The main goal of this research is to understand and try to predict what are the main changes in consumers' behavior after the pandemic social isolation era. With this study, we will take some conclusions on what the behavioral intentions of consumers are, considering two socially different scenarios of customer experience. First, we conclude that convenient shopping is an actual trend, during these pandemic times and even after, and secondly considering the consumers personality as a moderator, whether they intend to return to physical experiences (such as buying in physical stores) after this breakdown. This research indicates if new habits formed now will endure beyond this crisis, permanently changing what consumers value; how and where to shop; and how they live and work. Even as this crisis continues to evolve, by exploring the changes that are happening now, we can consider what consumer goods businesses should do today to prepare for what’s next. For that purpose, this study aims to identify the new trends that appeared or have grown rapidly, and if they will become a part of the new consumer behavior process pos COVID-19.Szabó-Douat, TeodóraRUNPinto, Maria Madalena Guerra Cardoso2023-02-08T14:07:03Z2023-01-232023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148846TID:203216881enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:30:34Zoai:run.unl.pt:10362/148846Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:31.016842Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
title Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
spellingShingle Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
Pinto, Maria Madalena Guerra Cardoso
COVID-19 consumer behavior
factors consumer behavior
social distancing effects
physical buying experience
big-five personality traits
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
title_full Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
title_fullStr Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
title_full_unstemmed Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
title_sort Post-covid-19 consumers need for social connections: How lockdown strictness influence consumers’ behavioral intentions of buying in physical stores
author Pinto, Maria Madalena Guerra Cardoso
author_facet Pinto, Maria Madalena Guerra Cardoso
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Pinto, Maria Madalena Guerra Cardoso
dc.subject.por.fl_str_mv COVID-19 consumer behavior
factors consumer behavior
social distancing effects
physical buying experience
big-five personality traits
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic COVID-19 consumer behavior
factors consumer behavior
social distancing effects
physical buying experience
big-five personality traits
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-08T14:07:03Z
2023-01-23
2023-01-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148846
TID:203216881
url http://hdl.handle.net/10362/148846
identifier_str_mv TID:203216881
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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