A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market

Detalhes bibliográficos
Autor(a) principal: Cruz, Gonçalo Nogueira de Sousa Madeira
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15051
Resumo: Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.
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spelling A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine marketChinaWinePortugalPartnershipCompanhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.NSBE - UNLLages, CarmenRUNCruz, Gonçalo Nogueira de Sousa Madeira2017-06-30T00:30:23Z2014-052014-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15051TID:201524325enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:50:38Zoai:run.unl.pt:10362/15051Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:15.533409Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
title A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
spellingShingle A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
Cruz, Gonçalo Nogueira de Sousa Madeira
China
Wine
Portugal
Partnership
title_short A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
title_full A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
title_fullStr A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
title_full_unstemmed A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
title_sort A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
author Cruz, Gonçalo Nogueira de Sousa Madeira
author_facet Cruz, Gonçalo Nogueira de Sousa Madeira
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Cruz, Gonçalo Nogueira de Sousa Madeira
dc.subject.por.fl_str_mv China
Wine
Portugal
Partnership
topic China
Wine
Portugal
Partnership
description Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.
publishDate 2014
dc.date.none.fl_str_mv 2014-05
2014-05-01T00:00:00Z
2017-06-30T00:30:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15051
TID:201524325
url http://hdl.handle.net/10362/15051
identifier_str_mv TID:201524325
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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