Field lab Sme Competitiveness - edudigital´s internationalization strategy

Detalhes bibliográficos
Autor(a) principal: Conceição, Ana Carlota Ferreira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123290
Resumo: EDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.
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spelling Field lab Sme Competitiveness - edudigital´s internationalization strategyInternationalizationStrategyElearningLmsSwedenDomínio/Área Científica::Ciências Sociais::Economia e GestãoEDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.Delgado, João Pedro Pires dos Reis MuralhaRUNConceição, Ana Carlota Ferreira2023-01-04T01:30:57Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123290TID:202741850enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:40Zoai:run.unl.pt:10362/123290Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:00.604851Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Field lab Sme Competitiveness - edudigital´s internationalization strategy
title Field lab Sme Competitiveness - edudigital´s internationalization strategy
spellingShingle Field lab Sme Competitiveness - edudigital´s internationalization strategy
Conceição, Ana Carlota Ferreira
Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Field lab Sme Competitiveness - edudigital´s internationalization strategy
title_full Field lab Sme Competitiveness - edudigital´s internationalization strategy
title_fullStr Field lab Sme Competitiveness - edudigital´s internationalization strategy
title_full_unstemmed Field lab Sme Competitiveness - edudigital´s internationalization strategy
title_sort Field lab Sme Competitiveness - edudigital´s internationalization strategy
author Conceição, Ana Carlota Ferreira
author_facet Conceição, Ana Carlota Ferreira
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Conceição, Ana Carlota Ferreira
dc.subject.por.fl_str_mv Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description EDU digital is currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2023-01-04T01:30:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123290
TID:202741850
url http://hdl.handle.net/10362/123290
identifier_str_mv TID:202741850
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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