Raize: how an innovative business model led to a successful IPO

• Autor(a) principal: Duarte, Margarida Isabel Conceição
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/18283
• topic: Fintech; IPO; Digital Innovation; Business Model; Inovação tecnológica; Tecnologia digital; Startup; Modelos de negócio; Estudo de casos

For the past decade we have been watching a digital revolution taking place in our businesses. It seems everything is digital now, any activity that was previously costly or time consuming, is now efficient, on our pockets and usually for free. The Portuguese entrepreneurial tissue is catching up to the trend and many new start-ups are surging, being that there is a big emphasis on financial start-ups, commonly known as FinTech's. I line with this, Raize's growth is a phenomenon that you can’t help but observe. It is a one of a kind growth in the Portuguese economy that sparked the attention of every financial consumer. From a mere idea in 2012 to a growing start-up in 2013 culminating with the launch of an IPO and what is the element that will shake up the capital market in Portugal. In this case, we will dissect the company's business model and modus operandis to understand what is the differentiation that makes this company be chosen over a traditional and established traditional provider.