Multi-needs for multi-screening: practices, motivations, and attention distribution
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/32275 |
Resumo: | Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario—engaging with the smartphone while watching TV—in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement. |
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Multi-needs for multi-screening: practices, motivations, and attention distributionNecessidades múltiplas para telas múltiplas: práticas, motivações e distribuição de atençãoAttentionCellphonesMobile phonesMulti-screeningQualitative analysisTelevisionMulti-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario—engaging with the smartphone while watching TV—in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement.Veritati - Repositório Institucional da Universidade Católica PortuguesaDias, PatríciaSerrano-Puche, Javier2021-03-18T16:58:49Z2020-01-012020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/32275eng0122-828510.5294/pacla.2020.23.1.285080134045000512670800002info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-05T01:37:04Zoai:repositorio.ucp.pt:10400.14/32275Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:26:03.063105Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Multi-needs for multi-screening: practices, motivations, and attention distribution Necessidades múltiplas para telas múltiplas: práticas, motivações e distribuição de atenção |
title |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
spellingShingle |
Multi-needs for multi-screening: practices, motivations, and attention distribution Dias, Patrícia Attention Cellphones Mobile phones Multi-screening Qualitative analysis Television |
title_short |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
title_full |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
title_fullStr |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
title_full_unstemmed |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
title_sort |
Multi-needs for multi-screening: practices, motivations, and attention distribution |
author |
Dias, Patrícia |
author_facet |
Dias, Patrícia Serrano-Puche, Javier |
author_role |
author |
author2 |
Serrano-Puche, Javier |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Dias, Patrícia Serrano-Puche, Javier |
dc.subject.por.fl_str_mv |
Attention Cellphones Mobile phones Multi-screening Qualitative analysis Television |
topic |
Attention Cellphones Mobile phones Multi-screening Qualitative analysis Television |
description |
Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario—engaging with the smartphone while watching TV—in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-01 2020-01-01T00:00:00Z 2021-03-18T16:58:49Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/32275 |
url |
http://hdl.handle.net/10400.14/32275 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0122-8285 10.5294/pacla.2020.23.1.2 85080134045 000512670800002 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131976816394240 |