What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/26992 |
Resumo: | The peer-to-peer economy is a fast-growing and much-debated subject. The success of peer-to-peer renting platforms falls upon the capability of managers to understand the users’ motivations and barriers for engaging their platform and hence identify their target audience effectively. The focus of this dissertation is peer-to-peer object renting, where individuals make available their day-to-day objects, temporarily, to others for a rental fee, to satisfy the momentary need of the renter without ownership being transferred. This study aims at identifying the users and non-users’ motivations and barriers for engaging RNTERS, the only peer-to-peer object renting platform in Portugal. Another goal was to understand the openness of the Portuguese market towards this alternative way of consumption. Both in-depth interviews and an online survey, held among 254 respondents, were conducted to investigate the relative importance of the motives for and against participating in RNTERS. The results reveal the underlying motivations and barriers differ across user type (renter and owner) and non-user. The findings suggest financial benefits, necessity, convenience and familiarity with the platform are some of the most decisive drivers for engaging RNTERS. It is also demonstrated that the risk of use, effort anticipation, lack of insurance and lack of trust are the leading deterrents against the platform in case. In the end, it is discussed guidelines for future research and some implications for managers based on the results obtained. By capturing the underlying drivers and impediments of the Portuguese, useful insights were provided to RNTERS and managers of these platforms. |
id |
RCAP_76c94c5bbfaa9cc867b9a6e78a3b17d1 |
---|---|
oai_identifier_str |
oai:repositorio.ucp.pt:10400.14/26992 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in PortugalSharing economyPeer-to-peer economyPeer-to-peer object rentingMotivationsBarriersRNTERSPortuguese consumersEconomia partilhadaAluguer de objetos entre consumidoresMotivaçõesBarreirasConsumidores portuguesesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe peer-to-peer economy is a fast-growing and much-debated subject. The success of peer-to-peer renting platforms falls upon the capability of managers to understand the users’ motivations and barriers for engaging their platform and hence identify their target audience effectively. The focus of this dissertation is peer-to-peer object renting, where individuals make available their day-to-day objects, temporarily, to others for a rental fee, to satisfy the momentary need of the renter without ownership being transferred. This study aims at identifying the users and non-users’ motivations and barriers for engaging RNTERS, the only peer-to-peer object renting platform in Portugal. Another goal was to understand the openness of the Portuguese market towards this alternative way of consumption. Both in-depth interviews and an online survey, held among 254 respondents, were conducted to investigate the relative importance of the motives for and against participating in RNTERS. The results reveal the underlying motivations and barriers differ across user type (renter and owner) and non-user. The findings suggest financial benefits, necessity, convenience and familiarity with the platform are some of the most decisive drivers for engaging RNTERS. It is also demonstrated that the risk of use, effort anticipation, lack of insurance and lack of trust are the leading deterrents against the platform in case. In the end, it is discussed guidelines for future research and some implications for managers based on the results obtained. By capturing the underlying drivers and impediments of the Portuguese, useful insights were provided to RNTERS and managers of these platforms.A economia partilhada entre consumidores é um fenómeno crescente e em constante debate. O sucesso das plataformas de aluguer entre consumidores recai na capacidade de os gestores perceberem as motivações e barreiras dos seus usuários, e consequentemente identificar o(s) seu(s) público-alvo(s) eficazmente. O foco desta dissertação será no estudo de plataformas de aluguer de objetos entre consumidores, onde indivíduos disponibilizam os seus objetos, temporariamente, a outros por um determinado valor, para satisfazer as necessidades momentâneas do locatário sem transferir para ele os direitos de propriedade. O objetivo deste estudo é identificar as motivações e barreiras dos usuários e não usuários ao participarem na RNTERS, a única plataforma de alugueres de objetos em Portugal. Outro objetivo é perceber a abertura do mercado Português a esta forma de consumo alternativo. Foram conduzidas entrevistas e um questionário online, respondido por 254 participantes, para investigar a importância dos motivos a favor e contra a participação na RNTERS. Os resultados revelam que as motivações e barreiras divergem transversalmente entre o tipo de usuário (locatário e dono) e não usuário. Em conclusão, benefícios financeiros, a necessidade, a conveniência e a familiaridade com a plataforma são alguns fatores de peso para usar a RNTERS. Porém o risco de usar, a antecipação de esforço, a falta de seguro e a falta de confiança são os maiores obstáculos ao usar esta plataforma. No final, são apresentadas diretrizes para futuros estudos e algumas limitações. Depois de perspetivar as motivações e entraves inerentes dos Portugueses, insights úteis são apresentados à RNTERSRita, Miguel FontesVeritati - Repositório Institucional da Universidade Católica PortuguesaMartins, Inês Seabra de Castro Mendes2019-02-22T16:01:10Z2019-01-3020182019-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26992TID:202170586enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:30Zoai:repositorio.ucp.pt:10400.14/26992Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:35.319999Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
title |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
spellingShingle |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal Martins, Inês Seabra de Castro Mendes Sharing economy Peer-to-peer economy Peer-to-peer object renting Motivations Barriers RNTERS Portuguese consumers Economia partilhada Aluguer de objetos entre consumidores Motivações Barreiras Consumidores portugueses Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
title_full |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
title_fullStr |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
title_full_unstemmed |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
title_sort |
What is mine can be yours : the rise of peer-to-peer renting as a way of consumption in Portugal |
author |
Martins, Inês Seabra de Castro Mendes |
author_facet |
Martins, Inês Seabra de Castro Mendes |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Martins, Inês Seabra de Castro Mendes |
dc.subject.por.fl_str_mv |
Sharing economy Peer-to-peer economy Peer-to-peer object renting Motivations Barriers RNTERS Portuguese consumers Economia partilhada Aluguer de objetos entre consumidores Motivações Barreiras Consumidores portugueses Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Sharing economy Peer-to-peer economy Peer-to-peer object renting Motivations Barriers RNTERS Portuguese consumers Economia partilhada Aluguer de objetos entre consumidores Motivações Barreiras Consumidores portugueses Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The peer-to-peer economy is a fast-growing and much-debated subject. The success of peer-to-peer renting platforms falls upon the capability of managers to understand the users’ motivations and barriers for engaging their platform and hence identify their target audience effectively. The focus of this dissertation is peer-to-peer object renting, where individuals make available their day-to-day objects, temporarily, to others for a rental fee, to satisfy the momentary need of the renter without ownership being transferred. This study aims at identifying the users and non-users’ motivations and barriers for engaging RNTERS, the only peer-to-peer object renting platform in Portugal. Another goal was to understand the openness of the Portuguese market towards this alternative way of consumption. Both in-depth interviews and an online survey, held among 254 respondents, were conducted to investigate the relative importance of the motives for and against participating in RNTERS. The results reveal the underlying motivations and barriers differ across user type (renter and owner) and non-user. The findings suggest financial benefits, necessity, convenience and familiarity with the platform are some of the most decisive drivers for engaging RNTERS. It is also demonstrated that the risk of use, effort anticipation, lack of insurance and lack of trust are the leading deterrents against the platform in case. In the end, it is discussed guidelines for future research and some implications for managers based on the results obtained. By capturing the underlying drivers and impediments of the Portuguese, useful insights were provided to RNTERS and managers of these platforms. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018 2019-02-22T16:01:10Z 2019-01-30 2019-01-30T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/26992 TID:202170586 |
url |
http://hdl.handle.net/10400.14/26992 |
identifier_str_mv |
TID:202170586 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799131917672513536 |