Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue

Detalhes bibliográficos
Autor(a) principal: Veiga, Pedro Guilherme Ribeiro
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/129685
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenueData MiningRetailSocio Demographic VariablesDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe objective of this thesis is to describe and analyze the sales and revenue of a food distribution company, Tasty and Sweet, by product or product type and relate it to geographic socio-demographic data provided by National Bureau of Statistics (INE). Tasty and Sweet operates and covers the entire Portuguese national territory, distributing and selling their products to any retailer company who is willing to resell them. The goal of this work is to develop an analytical model that allows the tracking of all the sales and revenue, by group item or by item, relating them, eventually, to the social and demographic characterization of a specific geography so that patterns may be (or not) identified. Another goal of the thesis is to determine the extent to which sales promotions have an impact on retailer sales. In order to achieve these objectives several methods of data analysis will be developed, supported and backed up by software from SAS Institute (Sas Guide and Sas Miner). It was possible to come to the following conclusions: firstly there are relevant socio-demographic variables that impact, or are more related, with de retailer’s revenue like: Indicators of enterprises by municipality N. º/km2 - enterprise density, 2016; Territorial structure by municipality - weight of resident population, 2011; Distribution of declared gross income less individual tax income paid of tax households by municipality (less 5k), 2016 are in fact more impacting; Secondly revenue volume is in fact impacted by discounts and promotions.Gonçalves, Rui Alexandre HenriquesRUNVeiga, Pedro Guilherme Ribeiro2021-12-23T11:27:27Z2021-12-032021-12-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/129685TID:202833950enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:08:49Zoai:run.unl.pt:10362/129685Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:39.655227Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
title Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
spellingShingle Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
Veiga, Pedro Guilherme Ribeiro
Data Mining
Retail
Socio Demographic Variables
title_short Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
title_full Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
title_fullStr Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
title_full_unstemmed Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
title_sort Determine the potential and the extent to which geographic socio-demographic data impacts retail performance revenue and consumer behavior and determine how much discounts impact revenue
author Veiga, Pedro Guilherme Ribeiro
author_facet Veiga, Pedro Guilherme Ribeiro
author_role author
dc.contributor.none.fl_str_mv Gonçalves, Rui Alexandre Henriques
RUN
dc.contributor.author.fl_str_mv Veiga, Pedro Guilherme Ribeiro
dc.subject.por.fl_str_mv Data Mining
Retail
Socio Demographic Variables
topic Data Mining
Retail
Socio Demographic Variables
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-12-23T11:27:27Z
2021-12-03
2021-12-03T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/129685
TID:202833950
url http://hdl.handle.net/10362/129685
identifier_str_mv TID:202833950
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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