Drivers and outcomes of sustainable export marketing strategies in international environments

Detalhes bibliográficos
Autor(a) principal: Silva, Graça Miranda
Data de Publicação: 2023
Outros Autores: Dias, Álvaro Lopes, Lisboa, Ana Cadima, Silva, Filipa Pereira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.8/9014
Resumo: This work was supported by the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/ 04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT and Centro2020 through the Project references: UIDB/04044/2020; UIDP/04044/2020; Associate Laboratory ARISE LA/P/0112/ 2020; PAMI – ROTEIRO/0328/2013 (No 022158).
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spelling Drivers and outcomes of sustainable export marketing strategies in international environmentsSustainable behavior of the firmEnvironmental marketingExport performanceStrategic corporate sustainabilityGreen export-related resourcesGreen export-related capabilitiesThis work was supported by the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/ 04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT and Centro2020 through the Project references: UIDB/04044/2020; UIDP/04044/2020; Associate Laboratory ARISE LA/P/0112/ 2020; PAMI – ROTEIRO/0328/2013 (No 022158).Purpose – This study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance. Design/methodology/approach – This study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling. Findings – The results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an ecofriendly export marketing strategy contributes to firm’s export performance. Originality/value – This study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.EmeraldIC-OnlineSilva, Graça MirandaDias, Álvaro LopesLisboa, Ana CadimaSilva, Filipa Pereira2023-12-06T18:59:49Z20232023-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.8/9014engSilva, G.M., Dias, Á.L., Lisboa, A.C. and Silva, F.P. (2023), "Drivers and outcomes of sustainable export marketing strategies in international environments", Review of International Business and Strategy, Vol. 33 No. 4, pp. 627-648. https://doi.org/10.1108/RIBS-05-2022-00562059-6014https://doi.org/10.1108/RIBS-05-2022-0056info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:58:41Zoai:iconline.ipleiria.pt:10400.8/9014Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:51:35.849260Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Drivers and outcomes of sustainable export marketing strategies in international environments
title Drivers and outcomes of sustainable export marketing strategies in international environments
spellingShingle Drivers and outcomes of sustainable export marketing strategies in international environments
Silva, Graça Miranda
Sustainable behavior of the firm
Environmental marketing
Export performance
Strategic corporate sustainability
Green export-related resources
Green export-related capabilities
title_short Drivers and outcomes of sustainable export marketing strategies in international environments
title_full Drivers and outcomes of sustainable export marketing strategies in international environments
title_fullStr Drivers and outcomes of sustainable export marketing strategies in international environments
title_full_unstemmed Drivers and outcomes of sustainable export marketing strategies in international environments
title_sort Drivers and outcomes of sustainable export marketing strategies in international environments
author Silva, Graça Miranda
author_facet Silva, Graça Miranda
Dias, Álvaro Lopes
Lisboa, Ana Cadima
Silva, Filipa Pereira
author_role author
author2 Dias, Álvaro Lopes
Lisboa, Ana Cadima
Silva, Filipa Pereira
author2_role author
author
author
dc.contributor.none.fl_str_mv IC-Online
dc.contributor.author.fl_str_mv Silva, Graça Miranda
Dias, Álvaro Lopes
Lisboa, Ana Cadima
Silva, Filipa Pereira
dc.subject.por.fl_str_mv Sustainable behavior of the firm
Environmental marketing
Export performance
Strategic corporate sustainability
Green export-related resources
Green export-related capabilities
topic Sustainable behavior of the firm
Environmental marketing
Export performance
Strategic corporate sustainability
Green export-related resources
Green export-related capabilities
description This work was supported by the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/ 04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT-Fundação para a Ciencia e Tecnologia [Grant number UIDB/04521/2020], and ADVANCE/CSG. Author 3 gratefully acknowledges the financial support of the FCT and Centro2020 through the Project references: UIDB/04044/2020; UIDP/04044/2020; Associate Laboratory ARISE LA/P/0112/ 2020; PAMI – ROTEIRO/0328/2013 (No 022158).
publishDate 2023
dc.date.none.fl_str_mv 2023-12-06T18:59:49Z
2023
2023-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.8/9014
url http://hdl.handle.net/10400.8/9014
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Silva, G.M., Dias, Á.L., Lisboa, A.C. and Silva, F.P. (2023), "Drivers and outcomes of sustainable export marketing strategies in international environments", Review of International Business and Strategy, Vol. 33 No. 4, pp. 627-648. https://doi.org/10.1108/RIBS-05-2022-0056
2059-6014
https://doi.org/10.1108/RIBS-05-2022-0056
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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