Moana surfboard fins : the resurrection of plastic
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/26925 |
Resumo: | The impact of plastic waste on the natural environment has been increasingly alarming and largely acknowledged as potentially irreversible. Nonetheless, entrepreneurial endeavours can actively change the synergies of the plastic industry that partly hold sway over the global economy. The aim of this dissertation is to investigate how the birth of Moana, a Portugal-based start-up that produces 100% recycled-plastic surfboard fins, can contribute to the collective effort towards influencing the plastic industry synergies at a micro-level by implementing an artisan business model. To control for its viability as an alternative approach to producing environmentally friendly surfboard fins, customer segments are defined by means of a survey analysis, competition is examined on a comparative basis and a technologically singular production process are explored. Subsequently, results provided valuable insights on Moana’s feasibility. Competition is rather mild, and the technology used for production is economical and user-friendly. Additionally, proximity to the customer base is of utmost importance to ensure that sustainable oriented surfers are offered the knowledge and the sense of community required to root awareness and change their perception on plastic waste. In conclusion, Moana proves to be an achievable endeavour as a start-up rich in potential. If executed diligently, it may become a leading example and eventually offer the opportunity to replicate its business model in future entrepreneurial undertakings in numerous industries. |
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Moana surfboard fins : the resurrection of plasticPlastic recyclingCircular economyEnvironmental impact of plastic wasteEntrepreneurshipSurfboard finsReciclagem de plásticoEconomia circularImpacto ambiental de resíduos de plásticoEmpreendedorismoQuilhas para prancha de surfDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe impact of plastic waste on the natural environment has been increasingly alarming and largely acknowledged as potentially irreversible. Nonetheless, entrepreneurial endeavours can actively change the synergies of the plastic industry that partly hold sway over the global economy. The aim of this dissertation is to investigate how the birth of Moana, a Portugal-based start-up that produces 100% recycled-plastic surfboard fins, can contribute to the collective effort towards influencing the plastic industry synergies at a micro-level by implementing an artisan business model. To control for its viability as an alternative approach to producing environmentally friendly surfboard fins, customer segments are defined by means of a survey analysis, competition is examined on a comparative basis and a technologically singular production process are explored. Subsequently, results provided valuable insights on Moana’s feasibility. Competition is rather mild, and the technology used for production is economical and user-friendly. Additionally, proximity to the customer base is of utmost importance to ensure that sustainable oriented surfers are offered the knowledge and the sense of community required to root awareness and change their perception on plastic waste. In conclusion, Moana proves to be an achievable endeavour as a start-up rich in potential. If executed diligently, it may become a leading example and eventually offer the opportunity to replicate its business model in future entrepreneurial undertakings in numerous industries.O impacto dos resíduos plásticos no ambiente tem sido cada vez mais alarmante e reconhecido como potencialmente irreversível. Não obstante, tentativas empreendedoras podem mudar ativamente as sinergias da indústria do plástico que, em parte, dominam a economia global. O objectivo desta dissertação é investigar como é que o nascimento de Moana, uma start-up portuguesa que produz quilhas para pranchas de surf totalmente de plástico reciclado, pode contribuir para influenciar as sinergias da indústria do plástico a nível micro, implementando um modelo de negócio artesanal. Para controlar a viabilidade deste conceito em alternativa à produção de quilhas ecológicas para prancha de surf existente, segmentos de clientes foram definidos através de uma análise de questionários. Com o mesmo propósito, foi feita uma análise comparativa da concorrência e foi explorado um processo de produção tecnologicamente único. Posteriormente, os resultados forneceram informações crucias sobre a viabilidade da Moana. O nível competitivo não é agressivo e a tecnologia usada para produção é económica e fácil de utilizar. Além disso, a proximidade para com os clientes é vital para garantir que os surfistas com práticas sustentáveis recebam o conhecimento e o espírito de comunidade necessários para criar consciência e mudar a sua percepção sobre o plástico. Em conclusão, a Moana demonstra ser viável como uma start-up repleta de potencial. Se executado com empenho, pode vir a ser um exemplo de liderança e, eventualmente, oferecer a oportunidade de replicar o seu modelo de negócio em futuras tentativas empreendedoras em inúmeras indústrias.Xavier, RuteVeritati - Repositório Institucional da Universidade Católica PortuguesaAllar, Corentin Pascal V2019-02-20T12:05:03Z2019-01-2920192019-01-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26925TID:202171590enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:26Zoai:repositorio.ucp.pt:10400.14/26925Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:31.591299Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Moana surfboard fins : the resurrection of plastic |
title |
Moana surfboard fins : the resurrection of plastic |
spellingShingle |
Moana surfboard fins : the resurrection of plastic Allar, Corentin Pascal V Plastic recycling Circular economy Environmental impact of plastic waste Entrepreneurship Surfboard fins Reciclagem de plástico Economia circular Impacto ambiental de resíduos de plástico Empreendedorismo Quilhas para prancha de surf Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Moana surfboard fins : the resurrection of plastic |
title_full |
Moana surfboard fins : the resurrection of plastic |
title_fullStr |
Moana surfboard fins : the resurrection of plastic |
title_full_unstemmed |
Moana surfboard fins : the resurrection of plastic |
title_sort |
Moana surfboard fins : the resurrection of plastic |
author |
Allar, Corentin Pascal V |
author_facet |
Allar, Corentin Pascal V |
author_role |
author |
dc.contributor.none.fl_str_mv |
Xavier, Rute Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Allar, Corentin Pascal V |
dc.subject.por.fl_str_mv |
Plastic recycling Circular economy Environmental impact of plastic waste Entrepreneurship Surfboard fins Reciclagem de plástico Economia circular Impacto ambiental de resíduos de plástico Empreendedorismo Quilhas para prancha de surf Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Plastic recycling Circular economy Environmental impact of plastic waste Entrepreneurship Surfboard fins Reciclagem de plástico Economia circular Impacto ambiental de resíduos de plástico Empreendedorismo Quilhas para prancha de surf Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The impact of plastic waste on the natural environment has been increasingly alarming and largely acknowledged as potentially irreversible. Nonetheless, entrepreneurial endeavours can actively change the synergies of the plastic industry that partly hold sway over the global economy. The aim of this dissertation is to investigate how the birth of Moana, a Portugal-based start-up that produces 100% recycled-plastic surfboard fins, can contribute to the collective effort towards influencing the plastic industry synergies at a micro-level by implementing an artisan business model. To control for its viability as an alternative approach to producing environmentally friendly surfboard fins, customer segments are defined by means of a survey analysis, competition is examined on a comparative basis and a technologically singular production process are explored. Subsequently, results provided valuable insights on Moana’s feasibility. Competition is rather mild, and the technology used for production is economical and user-friendly. Additionally, proximity to the customer base is of utmost importance to ensure that sustainable oriented surfers are offered the knowledge and the sense of community required to root awareness and change their perception on plastic waste. In conclusion, Moana proves to be an achievable endeavour as a start-up rich in potential. If executed diligently, it may become a leading example and eventually offer the opportunity to replicate its business model in future entrepreneurial undertakings in numerous industries. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-20T12:05:03Z 2019-01-29 2019 2019-01-29T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/26925 TID:202171590 |
url |
http://hdl.handle.net/10400.14/26925 |
identifier_str_mv |
TID:202171590 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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