Outdoor tourism demand segmentation: a case study from north of Portugal.

Detalhes bibliográficos
Autor(a) principal: Scalabrini, E.C.B.
Data de Publicação: 2022
Outros Autores: Correia, Alexandra I., Nunes, Alcina, Veloso, Cláudia M., Vieira, Elvira, Ferreira, Fernanda A., Silva, Goretti, Fonseca, Manuel, Carrança, Paulo, Santos, Sónia, Fernandes, Paula Odete
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10198/27147
Resumo: This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
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spelling Outdoor tourism demand segmentation: a case study from north of Portugal.ClusteringMotivationsOutdoor activitiesOutdoor tourismVisitor's profileThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.This project is being carried out within the scope of the TURNOUT Project Development of Outdoor Tourism of Northern Portugal, POCI-01-0145-ERDF-032289, financed by the European Investment Fund Regional Development (FEDER) through the Operational Program of Competitiveness and Innovation (POCI) and the Foundation for Science and Technology, I.P. (OE). UNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education; “Project Code Reference: UIDB/04752/2020”.Editura Universitatii din OradeaBiblioteca Digital do IPBScalabrini, E.C.B.Correia, Alexandra I.Nunes, AlcinaVeloso, Cláudia M.Vieira, ElviraFerreira, Fernanda A.Silva, GorettiFonseca, ManuelCarrança, PauloSantos, SóniaFernandes, Paula Odete2023-02-23T15:24:02Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/27147engScalabrini, E.C.B.; Correia, Alexandra; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira; Ferreira, Fernanda; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula O.(2022). Outdoor tourism demand segmentation: a case study from north of Portugal. GeoJournal of Tourism and Geosites. 44:4, p. 1342–134910.30892/gtg.44420-952info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-09T01:25:09ZPortal AgregadorONG
dc.title.none.fl_str_mv Outdoor tourism demand segmentation: a case study from north of Portugal.
title Outdoor tourism demand segmentation: a case study from north of Portugal.
spellingShingle Outdoor tourism demand segmentation: a case study from north of Portugal.
Scalabrini, E.C.B.
Clustering
Motivations
Outdoor activities
Outdoor tourism
Visitor's profile
title_short Outdoor tourism demand segmentation: a case study from north of Portugal.
title_full Outdoor tourism demand segmentation: a case study from north of Portugal.
title_fullStr Outdoor tourism demand segmentation: a case study from north of Portugal.
title_full_unstemmed Outdoor tourism demand segmentation: a case study from north of Portugal.
title_sort Outdoor tourism demand segmentation: a case study from north of Portugal.
author Scalabrini, E.C.B.
author_facet Scalabrini, E.C.B.
Correia, Alexandra I.
Nunes, Alcina
Veloso, Cláudia M.
Vieira, Elvira
Ferreira, Fernanda A.
Silva, Goretti
Fonseca, Manuel
Carrança, Paulo
Santos, Sónia
Fernandes, Paula Odete
author_role author
author2 Correia, Alexandra I.
Nunes, Alcina
Veloso, Cláudia M.
Vieira, Elvira
Ferreira, Fernanda A.
Silva, Goretti
Fonseca, Manuel
Carrança, Paulo
Santos, Sónia
Fernandes, Paula Odete
author2_role author
author
author
author
author
author
author
author
author
author
dc.contributor.none.fl_str_mv Biblioteca Digital do IPB
dc.contributor.author.fl_str_mv Scalabrini, E.C.B.
Correia, Alexandra I.
Nunes, Alcina
Veloso, Cláudia M.
Vieira, Elvira
Ferreira, Fernanda A.
Silva, Goretti
Fonseca, Manuel
Carrança, Paulo
Santos, Sónia
Fernandes, Paula Odete
dc.subject.por.fl_str_mv Clustering
Motivations
Outdoor activities
Outdoor tourism
Visitor's profile
topic Clustering
Motivations
Outdoor activities
Outdoor tourism
Visitor's profile
description This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-01-01T00:00:00Z
2023-02-23T15:24:02Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10198/27147
url http://hdl.handle.net/10198/27147
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Scalabrini, E.C.B.; Correia, Alexandra; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira; Ferreira, Fernanda; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula O.(2022). Outdoor tourism demand segmentation: a case study from north of Portugal. GeoJournal of Tourism and Geosites. 44:4, p. 1342–1349
10.30892/gtg.44420-952
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editura Universitatii din Oradea
publisher.none.fl_str_mv Editura Universitatii din Oradea
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv
repository.mail.fl_str_mv
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