The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/28231 |
Resumo: | Mobile shopping has become a popular alternative approach for purchasing all type of goods around the world and it is considered a step ahead of the online shopping. Buying groceries is a crucial habit that must be carried out in order to fulfill the needs for households. Research on mobile grocery shopping is still in its early stages. Based on the theory of planned behavior and the consumer characteristic of trust in the grocery retailer, five hypotheses were developed with the purpose to investigate consumers’ intentions to buy groceries by mobile. The data was collected through a survey from 186 consumers. Furthermore, the analysis of the data was done in SPSS through correlation matrix, descriptive variables and regression analysis. The results of the study suggest that attitude and subjective norms influence positively the intention to shop groceries by mobile. If grocery retailers decide to engage in the mobile sales channel, these findings can help them to understand what drives consumers to adopt the behavior of shopping groceries by mobile. |
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The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery ShoppingConsumer behaviorTheory of planned behaviorMobile grocery shoppingTrustDomínio/Área Científica::Ciências Sociais::Economia e GestãoMobile shopping has become a popular alternative approach for purchasing all type of goods around the world and it is considered a step ahead of the online shopping. Buying groceries is a crucial habit that must be carried out in order to fulfill the needs for households. Research on mobile grocery shopping is still in its early stages. Based on the theory of planned behavior and the consumer characteristic of trust in the grocery retailer, five hypotheses were developed with the purpose to investigate consumers’ intentions to buy groceries by mobile. The data was collected through a survey from 186 consumers. Furthermore, the analysis of the data was done in SPSS through correlation matrix, descriptive variables and regression analysis. The results of the study suggest that attitude and subjective norms influence positively the intention to shop groceries by mobile. If grocery retailers decide to engage in the mobile sales channel, these findings can help them to understand what drives consumers to adopt the behavior of shopping groceries by mobile.Martinez, Luís FructuosoRUNSacadura, José Maria Oliveira Martins Oom de2019-06-30T00:30:45Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/28231TID:201753138enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:15:04Zoai:run.unl.pt:10362/28231Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:53.458993Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
title |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
spellingShingle |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping Sacadura, José Maria Oliveira Martins Oom de Consumer behavior Theory of planned behavior Mobile grocery shopping Trust Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
title_full |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
title_fullStr |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
title_full_unstemmed |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
title_sort |
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping |
author |
Sacadura, José Maria Oliveira Martins Oom de |
author_facet |
Sacadura, José Maria Oliveira Martins Oom de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luís Fructuoso RUN |
dc.contributor.author.fl_str_mv |
Sacadura, José Maria Oliveira Martins Oom de |
dc.subject.por.fl_str_mv |
Consumer behavior Theory of planned behavior Mobile grocery shopping Trust Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer behavior Theory of planned behavior Mobile grocery shopping Trust Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Mobile shopping has become a popular alternative approach for purchasing all type of goods around the world and it is considered a step ahead of the online shopping. Buying groceries is a crucial habit that must be carried out in order to fulfill the needs for households. Research on mobile grocery shopping is still in its early stages. Based on the theory of planned behavior and the consumer characteristic of trust in the grocery retailer, five hypotheses were developed with the purpose to investigate consumers’ intentions to buy groceries by mobile. The data was collected through a survey from 186 consumers. Furthermore, the analysis of the data was done in SPSS through correlation matrix, descriptive variables and regression analysis. The results of the study suggest that attitude and subjective norms influence positively the intention to shop groceries by mobile. If grocery retailers decide to engage in the mobile sales channel, these findings can help them to understand what drives consumers to adopt the behavior of shopping groceries by mobile. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-06-30 2017-06-30T00:00:00Z 2019-06-30T00:30:45Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/28231 TID:201753138 |
url |
http://hdl.handle.net/10362/28231 |
identifier_str_mv |
TID:201753138 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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