Nike: the market leader an equity research report

• Autor(a) principal: Sahradyan, Edmond
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/156247
• topic: Valuation; Costs; Revenues; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Nike: The Market Leader. The purpose of this paper is to give the clear picture and understanding of the future of Nike, will it be able to keep its leading position in the sportswear market or not. In this report we will analyze Nike's history, how it started and how Nike created its own legacy and became the biggest player in footwear and apparel market. We will learn how Nike's stock performed in the global market and how it showed an impressive growth over the years. We will research Nike's overall financial structure and health and will try to understand its sales and costs principles. After the detailed analysis we will try to make assumptions about Nike's future revenues and costs. And to finish the report we will try to do a valuation of Nike.