Question order and context effects on multi-items scales questions

Detalhes bibliográficos
Autor(a) principal: Vieira, Paula Cristina Figueiredo
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/7465
Resumo: Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação
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spelling Question order and context effects on multi-items scales questionsQuestion order effectContext effectsQuestion positionCustomer satisfactionMulti-item scalesValidity and reliabilityDissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de InformaçãoThis study examines question order effects, in particular context effect, on multiple-item scales questions and the impact that these effects can have in validity and reliability of measurement. For this purpose, it was performed a survey research with two versions of ECSI questionnaire, in which the position of the indicators of two constructs was changed. In the two groups of items studied, only one of them presented differences when they are grouped or separated in the questionnaire. Although even in this group of questions the effect is diminished, the results suggest that context effects are not necessarily negative for marketing research, since grouping related questions together can result in a higher correlation between them and, consequently, lead to a decrease of variation and an increase of reliability. However, the emergence of context effect seems to be closely related with question content and the level of similarity between the items. Future research should examine the generalization of these results across other service industries and with other question content.RUNVieira, Paula Cristina Figueiredo2012-07-17T11:27:21Z2012-06-152012-06-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/7465enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:39:22Zoai:run.unl.pt:10362/7465Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:17:30.062647Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Question order and context effects on multi-items scales questions
title Question order and context effects on multi-items scales questions
spellingShingle Question order and context effects on multi-items scales questions
Vieira, Paula Cristina Figueiredo
Question order effect
Context effects
Question position
Customer satisfaction
Multi-item scales
Validity and reliability
title_short Question order and context effects on multi-items scales questions
title_full Question order and context effects on multi-items scales questions
title_fullStr Question order and context effects on multi-items scales questions
title_full_unstemmed Question order and context effects on multi-items scales questions
title_sort Question order and context effects on multi-items scales questions
author Vieira, Paula Cristina Figueiredo
author_facet Vieira, Paula Cristina Figueiredo
author_role author
dc.contributor.none.fl_str_mv RUN
dc.contributor.author.fl_str_mv Vieira, Paula Cristina Figueiredo
dc.subject.por.fl_str_mv Question order effect
Context effects
Question position
Customer satisfaction
Multi-item scales
Validity and reliability
topic Question order effect
Context effects
Question position
Customer satisfaction
Multi-item scales
Validity and reliability
description Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação
publishDate 2012
dc.date.none.fl_str_mv 2012-07-17T11:27:21Z
2012-06-15
2012-06-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/7465
url http://hdl.handle.net/10362/7465
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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