A marketing plan for Lightning Bolt
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17572 |
Resumo: | This project had as main goal to improve the perception of male surfers about the surf brand Lightning Bolt. It was proposed the creation of a collection of wetsuits as well as the “A Pure Source” Project to show the commitment of the brand with the surf community. To promote both several promotional activities are suggested such as the use of magazines, radio, banners and social media. To complement the distribution chain of the brand, a concept store and a mobile store are also recommended. With this project the brand will be able to double the number of current surfers that buy the brand in a profitable and effective way. The project is expected to generate a net profit of 91,294€ in year 1. |
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A marketing plan for Lightning BoltLightning BoltSurfSurf apparel industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project had as main goal to improve the perception of male surfers about the surf brand Lightning Bolt. It was proposed the creation of a collection of wetsuits as well as the “A Pure Source” Project to show the commitment of the brand with the surf community. To promote both several promotional activities are suggested such as the use of magazines, radio, banners and social media. To complement the distribution chain of the brand, a concept store and a mobile store are also recommended. With this project the brand will be able to double the number of current surfers that buy the brand in a profitable and effective way. The project is expected to generate a net profit of 91,294€ in year 1.Agante, LuísaRUNSilveira, Filipa Borges2016-05-25T12:54:38Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17572enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:40Zoai:run.unl.pt:10362/17572Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.287102Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A marketing plan for Lightning Bolt |
title |
A marketing plan for Lightning Bolt |
spellingShingle |
A marketing plan for Lightning Bolt Silveira, Filipa Borges Lightning Bolt Surf Surf apparel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
A marketing plan for Lightning Bolt |
title_full |
A marketing plan for Lightning Bolt |
title_fullStr |
A marketing plan for Lightning Bolt |
title_full_unstemmed |
A marketing plan for Lightning Bolt |
title_sort |
A marketing plan for Lightning Bolt |
author |
Silveira, Filipa Borges |
author_facet |
Silveira, Filipa Borges |
author_role |
author |
dc.contributor.none.fl_str_mv |
Agante, Luísa RUN |
dc.contributor.author.fl_str_mv |
Silveira, Filipa Borges |
dc.subject.por.fl_str_mv |
Lightning Bolt Surf Surf apparel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Lightning Bolt Surf Surf apparel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This project had as main goal to improve the perception of male surfers about the surf brand Lightning Bolt. It was proposed the creation of a collection of wetsuits as well as the “A Pure Source” Project to show the commitment of the brand with the surf community. To promote both several promotional activities are suggested such as the use of magazines, radio, banners and social media. To complement the distribution chain of the brand, a concept store and a mobile store are also recommended. With this project the brand will be able to double the number of current surfers that buy the brand in a profitable and effective way. The project is expected to generate a net profit of 91,294€ in year 1. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01 2013-01 2013-01-01T00:00:00Z 2016-05-25T12:54:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17572 |
url |
http://hdl.handle.net/10362/17572 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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