Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2006 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10400.5/9999 |
Resumo: | Faclor, multinomiallogistic regression and cluster analyses are used in combination to provide a predictive model of store patronage behaviour for consumers in Cardiff, Wales. A subset of variables and factors that are important for consumers when choosing a supermarket were used to provide a picture of each store's clientele. Multinomial logistic regression allowed an overall model of supermarket choice to be developed and also enabled comparisons to be made of individual supermarkets within the sample. A detailed picture of store patronage is presented along with predictions about store choice for a number of "consumer clusters". The results demonstrate the utility of the predictive multinomial models when used in conjunction with other analytical techniques and reinforces a number of studies that have investigated patronage behaviour. |
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Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choiceFaclor, multinomiallogistic regression and cluster analyses are used in combination to provide a predictive model of store patronage behaviour for consumers in Cardiff, Wales. A subset of variables and factors that are important for consumers when choosing a supermarket were used to provide a picture of each store's clientele. Multinomial logistic regression allowed an overall model of supermarket choice to be developed and also enabled comparisons to be made of individual supermarkets within the sample. A detailed picture of store patronage is presented along with predictions about store choice for a number of "consumer clusters". The results demonstrate the utility of the predictive multinomial models when used in conjunction with other analytical techniques and reinforces a number of studies that have investigated patronage behaviour.Instituto Superior de Economia e GestãoRepositório da Universidade de LisboaMoutinho, LuizHutcheson, Graeme D.2015-11-02T15:07:16Z20062006-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/9999engMoutinho, Luiz e Graeme D. Hutcheson (2006). "Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice". Portuguese Journal of Management Studies, XI(1):5-26info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:40:23Zoai:www.repository.utl.pt:10400.5/9999Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:56:32.972256Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| title |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| spellingShingle |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice Moutinho, Luiz |
| title_short |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| title_full |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| title_fullStr |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| title_full_unstemmed |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| title_sort |
Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice |
| author |
Moutinho, Luiz |
| author_facet |
Moutinho, Luiz Hutcheson, Graeme D. |
| author_role |
author |
| author2 |
Hutcheson, Graeme D. |
| author2_role |
author |
| dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
| dc.contributor.author.fl_str_mv |
Moutinho, Luiz Hutcheson, Graeme D. |
| description |
Faclor, multinomiallogistic regression and cluster analyses are used in combination to provide a predictive model of store patronage behaviour for consumers in Cardiff, Wales. A subset of variables and factors that are important for consumers when choosing a supermarket were used to provide a picture of each store's clientele. Multinomial logistic regression allowed an overall model of supermarket choice to be developed and also enabled comparisons to be made of individual supermarkets within the sample. A detailed picture of store patronage is presented along with predictions about store choice for a number of "consumer clusters". The results demonstrate the utility of the predictive multinomial models when used in conjunction with other analytical techniques and reinforces a number of studies that have investigated patronage behaviour. |
| publishDate |
2006 |
| dc.date.none.fl_str_mv |
2006 2006-01-01T00:00:00Z 2015-11-02T15:07:16Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://hdl.handle.net/10400.5/9999 |
| url |
http://hdl.handle.net/10400.5/9999 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
Moutinho, Luiz e Graeme D. Hutcheson (2006). "Store patronage : the utility of a multi-method, multi-nomial logistic regression model for predicting store choice". Portuguese Journal of Management Studies, XI(1):5-26 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
| dc.publisher.none.fl_str_mv |
Instituto Superior de Economia e Gestão |
| publisher.none.fl_str_mv |
Instituto Superior de Economia e Gestão |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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