Internationalization process of Água das Pedras to China

Detalhes bibliográficos
Autor(a) principal: Mota, Carolina Ferreira Matos
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9798
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Internationalization process of Água das Pedras to ChinaPremium bottled waterChinaÁgua das PedrasExport sStrategyA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn spite of the success in the Portuguese market, its small dimension and its proximity to maturity, led Água das Pedras to internationalize its strategy and grow overseas. After the internationalization to Brazil, one considered China as a highly potential market for Pedras to succeed in, mainly due to its size and untapped demand. Hence, this report presents the competitive assessment of Pedras in the Portuguese market followed by a macro-environmental study of China as well as a detailed industry analysis. As the competitors’ analysis evidenced the potential of Pedras, an implementation plan is proposed through an Indirect Export Strategy.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNMota, Carolina Ferreira Matos2013-06-06T07:37:36Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9798enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:06Zoai:run.unl.pt:10362/9798Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:02.593213Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization process of Água das Pedras to China
title Internationalization process of Água das Pedras to China
spellingShingle Internationalization process of Água das Pedras to China
Mota, Carolina Ferreira Matos
Premium bottled water
China
Água das Pedras
Export sStrategy
title_short Internationalization process of Água das Pedras to China
title_full Internationalization process of Água das Pedras to China
title_fullStr Internationalization process of Água das Pedras to China
title_full_unstemmed Internationalization process of Água das Pedras to China
title_sort Internationalization process of Água das Pedras to China
author Mota, Carolina Ferreira Matos
author_facet Mota, Carolina Ferreira Matos
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Mota, Carolina Ferreira Matos
dc.subject.por.fl_str_mv Premium bottled water
China
Água das Pedras
Export sStrategy
topic Premium bottled water
China
Água das Pedras
Export sStrategy
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06-06T07:37:36Z
2013-01
2013-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9798
url http://hdl.handle.net/10362/9798
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137834607575040

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