Exploring the influence of community involvement on the social performance of Tourism Lifestyle Entrepreneurs: The mediating role of co-creation

• Autor(a) principal: Sousa, Leonardo de
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/28039
• topic: Tourism Lifestyle Entrepreneurs; Co-creation; Social self-efficacy; Social mission orientation; Community-centered strategies; Community attachment; Cocriação; Apego à comunidade; Orientação da missão social; Estratégias centradas na comunidade; Autoeficácia social

Tourism Lifestyle Entrepreneurs (TLEs) play an undeniable vital role for destinations. These entrepreneurs are quite unique, by leveraging creative and genuine experiences intrinsically associated with local communities. However, despite this, little regard is given to these TLEs and how their community involvement promotes their performance. Therefore, this research aims to analyze the mediating effect of Co-creation on TLEs social performance and examine how it influences the relationship between Community Attachment, Social Mission Orientation and Community-Centered strategies on social self-efficacy. A quantitative methodology was employed, through a two-step approach, were a pilot test, in the form of five semi-structured interviews, served as a basis for a questionnaire. A total of 115 respondents were garnered from the online survey. Results suggest that TLEs Co-creation has a strong positive and direct influence on social entrepreneurial self-efficacy. The results also indicate that TLEs Social Mission Orientation, Community-Centered strategy and Community Attachment have a significant positive influence on social entrepreneurial self-efficacy, through the indirect effect of Co-creation. These findings underline the importance of the mediating role of Co-creation on greater TLEs social performance, which in turn serves as an explanation for the importance of community involvement on TLEs competitiveness.