Exploring the cultural conceptualization of emotions across national language varieties: a multifactorial profile-based account of PRIDE in European and Brazilian Portuguese

• Autor(a) principal: Silva, Augusto Soares da
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/32271
• topic: Behavioral profile; Cultural conceptualization; Emotions; Individualism vs. collectivism; Multivariate quantitative methods; Portuguese; Pride

Supporting the hypothesis that emotions are culturally constructed, this article compares the cultural conceptualization of pride in European and Brazilian Portuguese (EP/BP). Individualistic/collectivistic as well as other cultural influences that determine the conceptual variation of pride in pluricentric Portuguese are examined. Adopting a sociocognitive view of language and applying a multifactorial usage-feature and profile-based methodology, this study combines a feature-based qualitative analysis of 500 occurrences of orgulho 'pride' and vaidade 'vanity' from a corpus of blogs with their subsequent multivariate statistic modeling. The multiple correspondence analysis reveals two clusters of features, namely, self-centered pride and other-directed pride. Logistic regression confirmed that EP appears to be more associated with other-directed pride, which is in line with the more collectivist and restrained Portuguese culture, whereas BP is more connected with self-centered pride. Accordingly, morally good pride is salient in EP. Brazil's high power distance can also explain the prominence of negative and bad pride in BP.