Integrating communication strategies for saas sales performance

Detalhes bibliográficos
Autor(a) principal: Diaz, Paula Andrea Rueda
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153719
Resumo: In a changing sales context, customer engagement and value generation are becoming a priority. With research on different tools and methods, there is a gap in how communication skills can be best used to maximize results. Applied in the SaaS industry, the work project aims at generating a framework as a guide on how and when to apply different communication strategies to improve value perception and engagement in business development.
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spelling Integrating communication strategies for saas sales performanceSalesBusiness developmentCommunication skillsPre-sales supportCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn a changing sales context, customer engagement and value generation are becoming a priority. With research on different tools and methods, there is a gap in how communication skills can be best used to maximize results. Applied in the SaaS industry, the work project aims at generating a framework as a guide on how and when to apply different communication strategies to improve value perception and engagement in business development.Castro, JoãoRUNDiaz, Paula Andrea Rueda2022-09-202022-08-262027-08-26T00:00:00Z2022-09-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153719TID:203232011enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:14Zoai:run.unl.pt:10362/153719Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:22.200296Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Integrating communication strategies for saas sales performance
title Integrating communication strategies for saas sales performance
spellingShingle Integrating communication strategies for saas sales performance
Diaz, Paula Andrea Rueda
Sales
Business development
Communication skills
Pre-sales support
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Integrating communication strategies for saas sales performance
title_full Integrating communication strategies for saas sales performance
title_fullStr Integrating communication strategies for saas sales performance
title_full_unstemmed Integrating communication strategies for saas sales performance
title_sort Integrating communication strategies for saas sales performance
author Diaz, Paula Andrea Rueda
author_facet Diaz, Paula Andrea Rueda
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Diaz, Paula Andrea Rueda
dc.subject.por.fl_str_mv Sales
Business development
Communication skills
Pre-sales support
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sales
Business development
Communication skills
Pre-sales support
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In a changing sales context, customer engagement and value generation are becoming a priority. With research on different tools and methods, there is a gap in how communication skills can be best used to maximize results. Applied in the SaaS industry, the work project aims at generating a framework as a guide on how and when to apply different communication strategies to improve value perception and engagement in business development.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-20
2022-08-26
2022-09-20T00:00:00Z
2027-08-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153719
TID:203232011
url http://hdl.handle.net/10362/153719
identifier_str_mv TID:203232011
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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