A model of the antecedents of multiple channel usage

Detalhes bibliográficos
Autor(a) principal: Coelho, Filipe
Data de Publicação: 2008
Outros Autores: Easingwood, Chris
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10316/5480
https://doi.org/10.1016/j.jretconser.2007.03.002
Resumo: The number of companies using multiple channels in the distribution of each of their products is increasing steadily. Despite this popularity, the drivers of these channel strategies remain virtually unknown. This work attempts to deal with this problem by developing a model regarding the circumstances under which companies adopt multiple channel strategies. Data collected from companies in the UK financial services industry provide significant empirical support to the model. The results indicate that product sophistication, market target sophistication, channel conflict, market maturity, scope economies, and competitive strength, are important considerations in the multi-channel move.
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spelling A model of the antecedents of multiple channel usageMultiple channelsDistributionFinancial servicesThe number of companies using multiple channels in the distribution of each of their products is increasing steadily. Despite this popularity, the drivers of these channel strategies remain virtually unknown. This work attempts to deal with this problem by developing a model regarding the circumstances under which companies adopt multiple channel strategies. Data collected from companies in the UK financial services industry provide significant empirical support to the model. The results indicate that product sophistication, market target sophistication, channel conflict, market maturity, scope economies, and competitive strength, are important considerations in the multi-channel move.http://www.sciencedirect.com/science/article/B6VGN-4NJP98K-1/1/ea98826578666796ab0b75015fbd853d2008info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleaplication/PDFhttp://hdl.handle.net/10316/5480http://hdl.handle.net/10316/5480https://doi.org/10.1016/j.jretconser.2007.03.002engJournal of Retailing and Consumer Services. 15:1 (2008) 32-41Coelho, FilipeEasingwood, Chrisinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2020-11-06T16:49:12Zoai:estudogeral.uc.pt:10316/5480Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:45:38.389628Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A model of the antecedents of multiple channel usage
title A model of the antecedents of multiple channel usage
spellingShingle A model of the antecedents of multiple channel usage
Coelho, Filipe
Multiple channels
Distribution
Financial services
title_short A model of the antecedents of multiple channel usage
title_full A model of the antecedents of multiple channel usage
title_fullStr A model of the antecedents of multiple channel usage
title_full_unstemmed A model of the antecedents of multiple channel usage
title_sort A model of the antecedents of multiple channel usage
author Coelho, Filipe
author_facet Coelho, Filipe
Easingwood, Chris
author_role author
author2 Easingwood, Chris
author2_role author
dc.contributor.author.fl_str_mv Coelho, Filipe
Easingwood, Chris
dc.subject.por.fl_str_mv Multiple channels
Distribution
Financial services
topic Multiple channels
Distribution
Financial services
description The number of companies using multiple channels in the distribution of each of their products is increasing steadily. Despite this popularity, the drivers of these channel strategies remain virtually unknown. This work attempts to deal with this problem by developing a model regarding the circumstances under which companies adopt multiple channel strategies. Data collected from companies in the UK financial services industry provide significant empirical support to the model. The results indicate that product sophistication, market target sophistication, channel conflict, market maturity, scope economies, and competitive strength, are important considerations in the multi-channel move.
publishDate 2008
dc.date.none.fl_str_mv 2008
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10316/5480
http://hdl.handle.net/10316/5480
https://doi.org/10.1016/j.jretconser.2007.03.002
url http://hdl.handle.net/10316/5480
https://doi.org/10.1016/j.jretconser.2007.03.002
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Journal of Retailing and Consumer Services. 15:1 (2008) 32-41
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv aplication/PDF
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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