ES Viagens, Grupo Espírito Santo : when growth goes on vacation
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/11865 |
Resumo: | After only five years of operations in Portugal, in 2006 ES Viagens was already the market leader, controlling several important tourism operators and travel agencies that generated a revenue of over 440 million Euros. It was therefore nothing less than surprising to see revenues and profits declining in the following years. In the case study the Portuguese market and ES Viagens' competitive landscape are described, in an attempt to find reasons that would explain such low performance. Besides the case study, this dissertation contains a Literature Review section in which several frameworks and theories that may help identify ES Viagens' external and internal issues are explored. Such theoretical background is then applied in the Teaching Note, a possible approach to analyze the case in class is suggested. From the analysis of the case study it is possible to identify environmental trends and structural industry conditions affecting ES Viagens, as well as positioning and operational problems in the company. After this diagnosis recommendations are made in order to assure its growth in the leisure segment, both nationally and internationally, while maintaining its leadership position in the corporate segment. |
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ES Viagens, Grupo Espírito Santo : when growth goes on vacationDomínio/Área Científica::Ciências Sociais::Economia e GestãoAfter only five years of operations in Portugal, in 2006 ES Viagens was already the market leader, controlling several important tourism operators and travel agencies that generated a revenue of over 440 million Euros. It was therefore nothing less than surprising to see revenues and profits declining in the following years. In the case study the Portuguese market and ES Viagens' competitive landscape are described, in an attempt to find reasons that would explain such low performance. Besides the case study, this dissertation contains a Literature Review section in which several frameworks and theories that may help identify ES Viagens' external and internal issues are explored. Such theoretical background is then applied in the Teaching Note, a possible approach to analyze the case in class is suggested. From the analysis of the case study it is possible to identify environmental trends and structural industry conditions affecting ES Viagens, as well as positioning and operational problems in the company. After this diagnosis recommendations are made in order to assure its growth in the leisure segment, both nationally and internationally, while maintaining its leadership position in the corporate segment.Após apenas cinco anos de actividade em Portugal, em 2006 a ES Viagens era já líder de mercado, controlando diversos operadores turísticos e agências de viagem importantes, gerando mais de 440 milhões de euros de receitas. Foi portanto nada menos que surpreendente ver as receitas e lucros a cair nos anos seguintes. No caso de estudo o mercado português e o panorama competitivo da ES Viagens são descritos, numa tentativa de encontrar as razões que expliquem tal baixo desempenho. Para além do caso de estudo, esta dissertação contém uma secção de Revisão de Literatura, na qual diversos frameworks e teorias que possam ajudar a identificar as questões externas e internas da ES Viagens são exploradas. Essa fundamentação teórica é depois aplicada na Nota de Ensino, onde é sugerida uma possível abordagem para analisar o case de estudo em aula. Da análise do caso de estudo é possível identificar tendências ambientais e condições estruturais da indústria que afectam a ES Viagens, bem como problemas de posicionamento e operacionais da empresa. Depois destes diagnóstico recomendações podem ser feitas de forma a garantir o seu crescimento no segmento do lazer, tanto a nível nacional como internacional, enquanto mantém a sua posição de liderança no segmento empresarial.Guedes, Nuno MagalhãesVeritati - Repositório Institucional da Universidade Católica PortuguesaCarvalho, Frederico Martins de2013-07-05T07:43:01Z2012-02-2320122012-02-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/11865enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-15T01:39:08Zoai:repositorio.ucp.pt:10400.14/11865Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:09:36.924050Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
title |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
spellingShingle |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation Carvalho, Frederico Martins de Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
title_full |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
title_fullStr |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
title_full_unstemmed |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
title_sort |
ES Viagens, Grupo Espírito Santo : when growth goes on vacation |
author |
Carvalho, Frederico Martins de |
author_facet |
Carvalho, Frederico Martins de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guedes, Nuno Magalhães Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Carvalho, Frederico Martins de |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
After only five years of operations in Portugal, in 2006 ES Viagens was already the market leader, controlling several important tourism operators and travel agencies that generated a revenue of over 440 million Euros. It was therefore nothing less than surprising to see revenues and profits declining in the following years. In the case study the Portuguese market and ES Viagens' competitive landscape are described, in an attempt to find reasons that would explain such low performance. Besides the case study, this dissertation contains a Literature Review section in which several frameworks and theories that may help identify ES Viagens' external and internal issues are explored. Such theoretical background is then applied in the Teaching Note, a possible approach to analyze the case in class is suggested. From the analysis of the case study it is possible to identify environmental trends and structural industry conditions affecting ES Viagens, as well as positioning and operational problems in the company. After this diagnosis recommendations are made in order to assure its growth in the leisure segment, both nationally and internationally, while maintaining its leadership position in the corporate segment. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-02-23 2012 2012-02-23T00:00:00Z 2013-07-05T07:43:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/11865 |
url |
http://hdl.handle.net/10400.14/11865 |
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eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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