Plataforma para Gestão de Comunicação: estudo de caso FEUP

• Autor(a) principal: Joana Margarida Tavares Pereira
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://hdl.handle.net/10216/114366
• topic: Ciências da comunicação; Media and communications

The evolution of digital means of communication, as a result of technological progress that we've been experiencing, and the introduction of mobile devices in our daily basis, have not only come to change the way of people communicating, but also the way how people have access to information. Aware of these changes, organizations understand that they need to reconsider and adapt their communication processes to new needs, introducing new ways of spreading information and adapt these contents to different platforms, such as mobile. The study case of the following dissertation is Faculae de Engenharia da Universidade do Porto and its objective focuses on the development of an application prototype that shows relevant information to the user considering its profile, integrating a participating component in order to promote engagement. Provided with a state of art focused in the organizações, Ciências da Comunicação, Novos Paradigmas da Comunicação Digital and Comunicação Mobile, this dissertation's validity is proved through investigation methods used to evaluate the ideal model to prototype, that meets the users' expectations, becoming an effective and useful tool.