Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/1033 |
Resumo: | In 2012, Guimarães hosted the European Capital of Culture (ECOC). An evaluation of this event was needed because public, private, and community funds were involved. This analysis considers tourists as external and independent stakeholders who assessed the cultural activities developed during the event as well as the attributes of the city. The main objectives of the research conducted were to assess the visitors` motivations during the hosting of the Guimarães ECOC 2012, their perceptions towards the city and if national and international visitors kept different perceptions of it. For two months, in the summer of 2012, a survey was applied to 390 visitors. The results revealed that hosting the 2012 ECOC was a major contribution towards attracting new visitors to the city (though many of the visitors stayed only for a short period of time). Based on tourists’ perceptions, the tangible heritage was clearly detached from the set of attributes associated to Guimarães, whereas the intangible heritage was less noted. The Portuguese tourists seem to be more prone to value the tangible heritage than the foreign tourists. Overall, Guimarães received a very positive evaluation relating to the city’s image and, as stated by tourists, visiting it was declared to be highly recommended. Following the obtained empirical results, the need for changing the city’s promoted image emerges, which has been too centered on its tangible heritage. In doing so, it is believed that there will be longer overnight stays by visitors. |
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Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and PerceptionsEuropean Capital of CultureImage of DestinationMega-eventsTourists’ PerceptionsIn 2012, Guimarães hosted the European Capital of Culture (ECOC). An evaluation of this event was needed because public, private, and community funds were involved. This analysis considers tourists as external and independent stakeholders who assessed the cultural activities developed during the event as well as the attributes of the city. The main objectives of the research conducted were to assess the visitors` motivations during the hosting of the Guimarães ECOC 2012, their perceptions towards the city and if national and international visitors kept different perceptions of it. For two months, in the summer of 2012, a survey was applied to 390 visitors. The results revealed that hosting the 2012 ECOC was a major contribution towards attracting new visitors to the city (though many of the visitors stayed only for a short period of time). Based on tourists’ perceptions, the tangible heritage was clearly detached from the set of attributes associated to Guimarães, whereas the intangible heritage was less noted. The Portuguese tourists seem to be more prone to value the tangible heritage than the foreign tourists. Overall, Guimarães received a very positive evaluation relating to the city’s image and, as stated by tourists, visiting it was declared to be highly recommended. Following the obtained empirical results, the need for changing the city’s promoted image emerges, which has been too centered on its tangible heritage. In doing so, it is believed that there will be longer overnight stays by visitors.Event Management2016-04-22T15:13:03Z2016-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/1033oai:ciencipca.ipca.pt:11110/1033engVareiro, L.; Freitas Santos, J.; Remoaldo, P. & Cadima Ribeiro, J. (2016). Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists' Behaviors and Perceptions. Event Management, 20 (1): 81-97.1525-9951http://hdl.handle.net/11110/1033metadata only accessinfo:eu-repo/semantics/openAccessVareiro, LaurentinaSantos, José FreitasRemoaldo, PaulaRibeiro, José Cadimareponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:52:30Zoai:ciencipca.ipca.pt:11110/1033Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:01:24.680736Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
title |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
spellingShingle |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions Vareiro, Laurentina European Capital of Culture Image of Destination Mega-events Tourists’ Perceptions |
title_short |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
title_full |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
title_fullStr |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
title_full_unstemmed |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
title_sort |
Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists’ Behaviors and Perceptions |
author |
Vareiro, Laurentina |
author_facet |
Vareiro, Laurentina Santos, José Freitas Remoaldo, Paula Ribeiro, José Cadima |
author_role |
author |
author2 |
Santos, José Freitas Remoaldo, Paula Ribeiro, José Cadima |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Vareiro, Laurentina Santos, José Freitas Remoaldo, Paula Ribeiro, José Cadima |
dc.subject.por.fl_str_mv |
European Capital of Culture Image of Destination Mega-events Tourists’ Perceptions |
topic |
European Capital of Culture Image of Destination Mega-events Tourists’ Perceptions |
description |
In 2012, Guimarães hosted the European Capital of Culture (ECOC). An evaluation of this event was needed because public, private, and community funds were involved. This analysis considers tourists as external and independent stakeholders who assessed the cultural activities developed during the event as well as the attributes of the city. The main objectives of the research conducted were to assess the visitors` motivations during the hosting of the Guimarães ECOC 2012, their perceptions towards the city and if national and international visitors kept different perceptions of it. For two months, in the summer of 2012, a survey was applied to 390 visitors. The results revealed that hosting the 2012 ECOC was a major contribution towards attracting new visitors to the city (though many of the visitors stayed only for a short period of time). Based on tourists’ perceptions, the tangible heritage was clearly detached from the set of attributes associated to Guimarães, whereas the intangible heritage was less noted. The Portuguese tourists seem to be more prone to value the tangible heritage than the foreign tourists. Overall, Guimarães received a very positive evaluation relating to the city’s image and, as stated by tourists, visiting it was declared to be highly recommended. Following the obtained empirical results, the need for changing the city’s promoted image emerges, which has been too centered on its tangible heritage. In doing so, it is believed that there will be longer overnight stays by visitors. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-04-22T15:13:03Z 2016-04-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/1033 oai:ciencipca.ipca.pt:11110/1033 |
url |
http://hdl.handle.net/11110/1033 |
identifier_str_mv |
oai:ciencipca.ipca.pt:11110/1033 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Vareiro, L.; Freitas Santos, J.; Remoaldo, P. & Cadima Ribeiro, J. (2016). Evaluating the Guimarães 2012 European Capital of Culture: National and International Tourists' Behaviors and Perceptions. Event Management, 20 (1): 81-97. 1525-9951 http://hdl.handle.net/11110/1033 |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Event Management |
publisher.none.fl_str_mv |
Event Management |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799129884566487040 |