Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/32780 |
Resumo: | The rise of the Internet has seen traditional incumbent producers challenged by competition from digital entrant platforms. It is unclear, however, how those two types of actors—which are in competition but also mutually dependent—can co-exist in the new platform-based ecosystem. This paper sheds light on that pivotal phenomenon by connecting the traditional literature on incumbent adaptation with the growing conversation on digital platform-based ecosystems. Through a qualitative longitudinal (2005–2019) study of the global digital advertising ecosystem, we examine how incumbent producers pivot between competitive and cooperative strategies in response to digital entrant platforms. Our analysis reveals a process characterized by three sequential phases: (1) selective cooperation, (2) allied competition, and (3) selective coopetition. Those phases show how switching between different multi-level strategies spanning market segments, products, and technological components represents a viable solution for incumbent producers adapting in the face of entrant platforms. |
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Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platformsBusiness modelsCompetitionCooperationDigital platformsEcosystemIncumbentsThe rise of the Internet has seen traditional incumbent producers challenged by competition from digital entrant platforms. It is unclear, however, how those two types of actors—which are in competition but also mutually dependent—can co-exist in the new platform-based ecosystem. This paper sheds light on that pivotal phenomenon by connecting the traditional literature on incumbent adaptation with the growing conversation on digital platform-based ecosystems. Through a qualitative longitudinal (2005–2019) study of the global digital advertising ecosystem, we examine how incumbent producers pivot between competitive and cooperative strategies in response to digital entrant platforms. Our analysis reveals a process characterized by three sequential phases: (1) selective cooperation, (2) allied competition, and (3) selective coopetition. Those phases show how switching between different multi-level strategies spanning market segments, products, and technological components represents a viable solution for incumbent producers adapting in the face of entrant platforms.Veritati - Repositório Institucional da Universidade Católica PortuguesaCozzolino, AlessioCorbo, LeonardoAversa, Paolo2021-04-27T19:04:37Z2021-032021-03-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/32780eng0148-296310.1016/j.jbusres.2020.12.05885100196282000620055100033info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-19T01:37:36Zoai:repositorio.ucp.pt:10400.14/32780Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:26:30.632766Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
title |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
spellingShingle |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms Cozzolino, Alessio Business models Competition Cooperation Digital platforms Ecosystem Incumbents |
title_short |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
title_full |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
title_fullStr |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
title_full_unstemmed |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
title_sort |
Digital platform-based ecosystems: the evolution of collaboration and competition between incumbent producers and entrant platforms |
author |
Cozzolino, Alessio |
author_facet |
Cozzolino, Alessio Corbo, Leonardo Aversa, Paolo |
author_role |
author |
author2 |
Corbo, Leonardo Aversa, Paolo |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Cozzolino, Alessio Corbo, Leonardo Aversa, Paolo |
dc.subject.por.fl_str_mv |
Business models Competition Cooperation Digital platforms Ecosystem Incumbents |
topic |
Business models Competition Cooperation Digital platforms Ecosystem Incumbents |
description |
The rise of the Internet has seen traditional incumbent producers challenged by competition from digital entrant platforms. It is unclear, however, how those two types of actors—which are in competition but also mutually dependent—can co-exist in the new platform-based ecosystem. This paper sheds light on that pivotal phenomenon by connecting the traditional literature on incumbent adaptation with the growing conversation on digital platform-based ecosystems. Through a qualitative longitudinal (2005–2019) study of the global digital advertising ecosystem, we examine how incumbent producers pivot between competitive and cooperative strategies in response to digital entrant platforms. Our analysis reveals a process characterized by three sequential phases: (1) selective cooperation, (2) allied competition, and (3) selective coopetition. Those phases show how switching between different multi-level strategies spanning market segments, products, and technological components represents a viable solution for incumbent producers adapting in the face of entrant platforms. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-27T19:04:37Z 2021-03 2021-03-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/32780 |
url |
http://hdl.handle.net/10400.14/32780 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0148-2963 10.1016/j.jbusres.2020.12.058 85100196282 000620055100033 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131981577977856 |