Export performance : the case of the exports of cork stoppers from Portugal to emergent economies

Detalhes bibliográficos
Autor(a) principal: Espírito Santo, Mafalda de Moura e Roxo
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/16988
Resumo: Export performance has always been a non-consensual topic in the field of International Business, despite being one of the most researched areas. This dissertation starts aiming at understanding the influence of internal factors to the firm, export market characteristics and export marketing strategy in the export venture of a firm. After presenting a literature review, it was explained the research questions, and a conceptual framework was presented. This dissertation’s methodology has been that of a case study, where exports of cork stoppers from Portugal to emergent economies were studied. The results support the contention that commitment with export activity, contribution of firm’s resources to the success of the venture, international business knowledge, export market characteristics, and export venture marketing strategy adaptation (influenced by the factors previously mentioned) are key factors to a successful export venture performance. Then theoretical and managerial findings are discussed and directions for further research are given.
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spelling Export performance : the case of the exports of cork stoppers from Portugal to emergent economiesExport performancePortugalCork stoppersEmergent economiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoExport performance has always been a non-consensual topic in the field of International Business, despite being one of the most researched areas. This dissertation starts aiming at understanding the influence of internal factors to the firm, export market characteristics and export marketing strategy in the export venture of a firm. After presenting a literature review, it was explained the research questions, and a conceptual framework was presented. This dissertation’s methodology has been that of a case study, where exports of cork stoppers from Portugal to emergent economies were studied. The results support the contention that commitment with export activity, contribution of firm’s resources to the success of the venture, international business knowledge, export market characteristics, and export venture marketing strategy adaptation (influenced by the factors previously mentioned) are key factors to a successful export venture performance. Then theoretical and managerial findings are discussed and directions for further research are given.Silva, Susana Costa eVeritati - Repositório Institucional da Universidade Católica PortuguesaEspírito Santo, Mafalda de Moura e Roxo2015-03-19T08:54:44Z2014-04-3020142014-04-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/16988TID:201496607enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:22:40Zoai:repositorio.ucp.pt:10400.14/16988Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:14:14.572912Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
title Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
spellingShingle Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
Espírito Santo, Mafalda de Moura e Roxo
Export performance
Portugal
Cork stoppers
Emergent economies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
title_full Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
title_fullStr Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
title_full_unstemmed Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
title_sort Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
author Espírito Santo, Mafalda de Moura e Roxo
author_facet Espírito Santo, Mafalda de Moura e Roxo
author_role author
dc.contributor.none.fl_str_mv Silva, Susana Costa e
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Espírito Santo, Mafalda de Moura e Roxo
dc.subject.por.fl_str_mv Export performance
Portugal
Cork stoppers
Emergent economies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Export performance
Portugal
Cork stoppers
Emergent economies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Export performance has always been a non-consensual topic in the field of International Business, despite being one of the most researched areas. This dissertation starts aiming at understanding the influence of internal factors to the firm, export market characteristics and export marketing strategy in the export venture of a firm. After presenting a literature review, it was explained the research questions, and a conceptual framework was presented. This dissertation’s methodology has been that of a case study, where exports of cork stoppers from Portugal to emergent economies were studied. The results support the contention that commitment with export activity, contribution of firm’s resources to the success of the venture, international business knowledge, export market characteristics, and export venture marketing strategy adaptation (influenced by the factors previously mentioned) are key factors to a successful export venture performance. Then theoretical and managerial findings are discussed and directions for further research are given.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-30
2014
2014-04-30T00:00:00Z
2015-03-19T08:54:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/16988
TID:201496607
url http://hdl.handle.net/10400.14/16988
identifier_str_mv TID:201496607
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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