Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones

Detalhes bibliográficos
Autor(a) principal: Madureira, Luís
Data de Publicação: 2023
Outros Autores: Sergeenko, Iuliia, Zaimenko, Sergei
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161689
Resumo: Madureira, L., Sergeenko, I., & Zaimenko, S. (2023). Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones: A Study of the Fast-Food Industry During the Russia-Ukraine Conflict. Journal of Intelligence Studies in Business, 13(Special Issue 1), 10-32. https://doi.org/10.37380/jisib.v13iSpecial%20Issue%201.1133 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
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spelling Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict ZonesA Study of the Fast-Food Industry During the Russia-Ukraine Conflictcase studyframeworksgeopolitical conflictsstrategic decision-makingVUCASDG 8 - Decent Work and Economic GrowthSDG 12 - Responsible Consumption and ProductionMadureira, L., Sergeenko, I., & Zaimenko, S. (2023). Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones: A Study of the Fast-Food Industry During the Russia-Ukraine Conflict. Journal of Intelligence Studies in Business, 13(Special Issue 1), 10-32. https://doi.org/10.37380/jisib.v13iSpecial%20Issue%201.1133 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.This study delves into the pivotal role of Competitive Intelligence (CI) in shaping International Business Development (IBD) strategies for multinational enterprises (MNEs) operating in the fast-food industry amidst the geopolitical turbulence of the Russia-Ukraine conflict. It addresses a critical gap in existing research by examining how CI influences strategic decision-making in conflict-affected zones. The research is anchored on the premise that traditional IBD frameworks exhibit limitations when applied to unstable geopolitical contexts, necessitating a nuanced understanding of the interplay between CI and IBD in such environments. Employing a mixed-methods approach, the study integrates a comprehensive literature review with case studies and empirical data analysis. It particularly leverages the Competitive Intelligence Funnel framework to assess both external and internal business factors that influence strategic decisions. This methodology facilitates a holistic examination of the strategic manoeuvres of prominent fast-food corporations, including McDonald’s, YUM! Brands, and Subway, in response to the conflict. The findings reveal that these MNEs employed adaptive strategies in various domains such as marketing, supply chain management, corporate social responsibility, and investment decisions. Notably, the study uncovers a significant reliance on real-time geopolitical analysis and ethical considerations in strategy formulation, underscoring the limitations of conventional IBD models in conflict scenarios. Conclusively, the research posits that existing IBD frameworks require integration with real-time geopolitical insights and ethical considerations to be effective in conflict zones. This study contributes to the academic discourse by highlighting the indispensability of CI in the strategic planning of MNEs in volatile environments. It provides a novel perspective on the dynamic relationship between CI and IBD strategies, offering valuable insights for both scholars and practitioners in the realms of international business and strategic management.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNMadureira, LuísSergeenko, IuliiaZaimenko, Sergei2023-12-27T22:38:24Z2023-12-242023-12-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article23application/pdfhttp://hdl.handle.net/10362/161689eng2001-015XPURE: 79255498https://doi.org/10.37380/jisib.v13iSpecial%20Issue%201.1133info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:33Zoai:run.unl.pt:10362/161689Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:36.741555Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
A Study of the Fast-Food Industry During the Russia-Ukraine Conflict
title Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
spellingShingle Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
Madureira, Luís
case study
frameworks
geopolitical conflicts
strategic decision-making
VUCA
SDG 8 - Decent Work and Economic Growth
SDG 12 - Responsible Consumption and Production
title_short Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
title_full Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
title_fullStr Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
title_full_unstemmed Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
title_sort Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones
author Madureira, Luís
author_facet Madureira, Luís
Sergeenko, Iuliia
Zaimenko, Sergei
author_role author
author2 Sergeenko, Iuliia
Zaimenko, Sergei
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Madureira, Luís
Sergeenko, Iuliia
Zaimenko, Sergei
dc.subject.por.fl_str_mv case study
frameworks
geopolitical conflicts
strategic decision-making
VUCA
SDG 8 - Decent Work and Economic Growth
SDG 12 - Responsible Consumption and Production
topic case study
frameworks
geopolitical conflicts
strategic decision-making
VUCA
SDG 8 - Decent Work and Economic Growth
SDG 12 - Responsible Consumption and Production
description Madureira, L., Sergeenko, I., & Zaimenko, S. (2023). Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones: A Study of the Fast-Food Industry During the Russia-Ukraine Conflict. Journal of Intelligence Studies in Business, 13(Special Issue 1), 10-32. https://doi.org/10.37380/jisib.v13iSpecial%20Issue%201.1133 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-27T22:38:24Z
2023-12-24
2023-12-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161689
url http://hdl.handle.net/10362/161689
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2001-015X
PURE: 79255498
https://doi.org/10.37380/jisib.v13iSpecial%20Issue%201.1133
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 23
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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